Discover alternatives in sync with your needs, budget and values. We compare, you decide.

Include brand checkbox

100% Pure

Brightening Serum

Serums

No Artificial Colours

No Parabens

No Phthalates

No Sulphates

No Synthetic Fragrances

Vegetarian

Dullness

Hyperpigmentation

What is it?

They say: Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.

100% Pure logo

About the brand

They say: "100% Pure is an American line of natural personal care products made with the highest quality ingredients, free of harmful toxins that are commonly found in other cosmetics. 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins, and is 100% cruelty-free."

blog featured image

Full Ingredient List

Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool** *Organic Ingredient **Component of Natural Essential Oil ***Wild Harvested

Search for this product on...

Use of our retailer links is governed by our Terms of Use & Privacy Policy. We appreciate the support!

Latest and Related Posts

You might be interested in these articles

newsletter image

Sign up for our newsletter and never miss a new comparable beauty discovery.

Discover

Contextual discovery of your next favourite product

Browse Popular Searches

Trending Subsets

Check These Out - March 2024 Edition

Each of these products is an ingredient list alternative to a much more expensive product! Certified value built right in, shortlisted for your shopping pleasure.

Best Drugstore Comparables 2024

Presenting our favourite drugstore alternatives for pricier products. These affordable alternatives are found right in your drugstore aisle.

Let's get social

Join us @SKINSKOOL