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Deciem
The Ordinary Hyaluronic Acid 2% + B5
What is it?
They say: A reformulation of our most-loved hydration serum that instantly hydrates and plumps, while smoothing texture and wrinkles. Hyaluronic Acid 2% + B5 provides instant plumping hydration to give softer, smoother, healthy-looking skin. The lightweight formula replenishes skin’s hydration levels with all-day results, and helps the skin retain moisture to replump dry, dehydrated skin. Hyaluronic Acid... A reformulation of our most-loved hydration serum that instantly hydrates and plumps, while smoothing texture and wrinkles. Hyaluronic Acid 2% + B5 provides instant plumping hydration to give softer, smoother, healthy-looking skin. The lightweight formula replenishes skin’s hydration levels with all-day results, and helps the skin retain moisture to replump dry, dehydrated skin. Hyaluronic Acid 2% + B5 also promotes skin suppleness and elasticity, while minimising the appearance of fine dry lines. This formulation contains 5 forms of hyaluronic acid, which helps provide hydration to multiple layers of the surface of skin. Hyaluronic acid is a humectant found naturally in the skin where it binds to water. The forms included are low-, medium- and high-molecular- weight molecules, a HA crosspolymer, and hydrolyzed HA. The formulation also contains ceramides to help keep moisture locked in.
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About the brand
They say: "Deciem, known as "The Abnormal Beauty Company," has made waves in the skincare industry with its disruptive approach and diverse range of subbrands. From The Ordinary's affordable yet effective skincare solutions to NIOD's cutting-edge formulations, Deciem offers products that challenge conventional beauty standards. With Estée Lauder as a major shareholder, Deciem has gained access to resources and expertise while maintaining its commitment to transparency and innovation. Deciem's cult following appreciates its no-frills approach, focusing on ingredient integrity and potency. As a result, Deciem has carved out a unique space in the market, appealing to skincare enthusiasts seeking quality, integrity, and affordability."
Full Ingredient List
Aqua (Water), Sodium Hyaluronate, Propanediol, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Phospholipids, Sphingolipids, Panthenol, Ahnfeltiopsis Concinna Extract, Glycerin, Polysorbate 20, Citric Acid, Sodium Citrate, p-Anisic Acid, Tocopherol, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethoxydiglycol, Ethylhexylglycerin, Hexylene Glycol, Phenoxyethanol, Chlorphenesin.
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