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Joah Beauty

Brow Down To Me Dual Brow Pencil and Gel

Eye Lash / Eye Brow

Gel Texture

What is it?

They say: All you need in one brow product! 2-in-1 dual ended brow pencil and gel features a triangular tip that outlines and fills brows with precision, and a "browscara" you brush on to plump, hide grays, intensify brow color, and keep brows brushed up and neatly in place, all day.

Joah Beauty logo

About the brand

Korean for "I like it," Joah serves as a cosmetic playground without sacrificing your bank account. The brainchild of Kiss Products (known for its press-on nails and eyelashes) and CVS, the brand is inspired by South Korean beauty trends and products and is said to be the first full-range K-beauty-influenced cosmetics line in the mass market.

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Full Ingredient List

Pencil: Hydrogenated Soybean Oil, Hydrogenated Coco-Glycerides, Hydrogenated Vegetable Oil, Synthetic Fluorphlogopite, Zinc Stearate, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, Polyglyceryl-2 Triisostearate, Aluminum Hydroxide, Tocopherol, Caprylyl Glycol, Phenoxyethanol, Ascorbyl Palmitate, Hexylene Glycol, Iron Oxides, Titanium Dioxide. Gel: Water, Acrylates Copolymer, Synthetic Beeswax, Stearic Acid, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax, 1, 2-Hexanediol, Behenyl Alcohol, Tromethamine, Dimethicone, Pentylene Glycol, Hydroxyethylcellulose, Dipropylene Glycol, Potassium Sorbate, Phenoxyethanol, Panthenol, Caprylyl Glycol, Tocopherol, Disodium EDTA, Ethylhexylglycerin, Iron Oxides, Titanium Dioxide.

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