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Joah Beauty

Volumizing & Lengthening Waterproof Mascara

Mascaras

What is it?

They say: Revolutionary high impact waterproof mascara with volume-maximizing brush precisely coats and conditions each lash for fierce volume, length and lift. Balloon Air Powder Complex delivers weightless volume for all-day comfort.

Joah Beauty logo

About the brand

Korean for "I like it," Joah serves as a cosmetic playground without sacrificing your bank account. The brainchild of Kiss Products (known for its press-on nails and eyelashes) and CVS, the brand is inspired by South Korean beauty trends and products and is said to be the first full-range K-beauty-influenced cosmetics line in the mass market.

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Full Ingredient List

Isododecane, Trimethylsiloxysilicate, Talc, Disteardimonium Hectorite, Ceresin, Microcrystalline Wax, Dextrin Palmitate/Ethylhexanoate, Polypropylsilsesquioxane, Propylene Carbonate, Silica, Hydrogenated Polyisobutene, Aluminum Distearate, Dextrin Palmitate, Polymethylsilsesquioxane, Glyceryl Caprylate, Triethoxycaprylylsilane, Iron Oxides

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