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With just a few drops of Joico's Colorful Glow Anti-Fade Serum, hair color vibrancy comes back instantly - soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color.
Cyclopentasiloxane, Dimethicone, Ethylhexyl Methoxycinnamate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Seed Oil, Arginine Hcl, Punica Granatum Extract, Butyl Methoxydibenzoylmethane, Tocopheryl Acetate, Propylene Glycol, Hydroxycitronellal, Linalool, Fragrance/Parfum
They say: "There's nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkableenergy. We call it "Joi". Joi is at the heart of everything we do. Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use."