L'Occitane is inspired by the south of France art de vivre and Provençal beauty secrets. It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants, a 23-year-old named Olivier Baussan began distilling rosemary essential oil to sell locally. He expanded from oils to soaps to creams, taking inspiration from the land he grew up on to bring natural beauty to homes across the world.

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