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Who we are

We want to make the beauty shopping experience more satisfying. Whether that is lessening the damage to your wallet or helping you discover a “good for the planet” alternative, you’ll better enjoy the products you spend your hard-earned money on.

We believe in a future where the well-oiled beauty hype machine is no longer all mighty, the brand “story” is no longer king and the focus is on what beauty products actually do. Our mission is to help you find exactly what you’re looking for.


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Check These Out - November Edition

Each of these products is an ingredient list alternative to a much more expensive product! Certified value built right in, shortlisted for your shopping pleasure.

Best Drugstore Comparables

Presenting our favourite drugstore alternatives for pricier products. These affordable alternatives are found right in your drugstore aisle.

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