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Check These Out - February 2024 Edition

Each of these products is an ingredient list alternative to a much more expensive product! Certified value built right in, shortlisted for your shopping pleasure.

Best Drugstore Comparables 2024

Presenting our favourite drugstore alternatives for pricier products. These affordable alternatives are found right in your drugstore aisle.

Read The Latest

Affordable Alternatives

Beauty Pie Explored: Discovering which of their affordable picks are most similar to Luxe Counterparts

Decoding the Hype: Sol de Janeiro's Firmeza Oil and its Affordable Alternatives

This Primer is Nearly Identical to Pat McGrath Sublime

Best Affordable Alternatives to K18: A Dive into Bonding Hair Masks

Comparing Sunscreen Leaders: Drmtlgy and Top 3 Alternatives to EltaMD Favorites

Affordable Cushion Foundation Alternatives to Dior Dreamskin Cushion

An Affordable Alternative: IT Cosmetics Bye Bye Dark Spots Niacinamide Serum vs Kiehl's Clearly Corrective Dark Spot Corrector

Goop Night Cream and Three Ships: Splurge vs. Steal

What is the Ultimate Alternative to Estée Lauder Advanced Night Repair in 2024?

Twinning is Winning: A cheaper and identical dupe for Olay Regenerist Brightening + Vitamin C

The Perfect Ingredient List Dupe for Barbara Sturm's Enzyme Cleanser

The Truth About Two Identical Mineral Sunscreen BB Creams with a $117 Price Difference

Move over BB creams, tinted serums are taking over the foundation category

If you love Eucerin pigment control, these are a few other products that should be on your radar

Are you researching Exuviance skin care, this might be a potential alternative for you

3 Potential More Affordable Sunday Riley Alternatives Based on Ingredients

All The Potential Dupes based on the Ingredients of your Glossier Skin Care Favorites

Do you want to know which products were inspired by SkinMedica ingredient INCI lists?

If you are researching the Naked and Thriving Renew Serum, try this exfoliating serum

Fresh Dupes Roundup: Sunday Riley Juno Oil and Chanel Water Fresh Tint Foundation

Comparing Products

How CoverGirl's Skin Perfector Essence Matches Up to Chanel's Water Fresh Tint

How unique IS the Rhode Pineapple Refresh Cleanser?

All About Rhode Glazing Milk and the Top Alternatives

La Roche-Posay Vitamin C vs. L'Oréal Vitamin C: Comparing Skincare Giants

CVS's Nod to a Skincare Holy Grail: How Similar is Double Renewal to Double Repair?

How Much More Bang for Your Buck? Unpacking Premium vs. Budget Hyaluronic Acid Serums

Discover the Amazing Barbara Sturm Alternative: Doctor BABOR Ultimate Calming Serum Review and Comparison [Infographic]

Battle of the Bond Repair Brands: Olaplex, Bondbar and K18

The Luxury Mascara Triangle: Unveiling the Triple Dupe Discovery

Supergoop! Glowscreen and e.l.f. Skin Suntouchable! Whoa Glow, it's a glowy priming sunscreen showdown

A handy guide to Brazil Nut Body Butter in 2023, Read Before You Buy

If you are researching Joah foundation, there are a few other foundations you want to try

You’ve seen the vegan polypeptide-121 in Youth to the People Future Cream, but is it in anything else?

Potential alternatives discovered based on the Peach and Lily Glass Skin Refining Serum INCI ingredient list

Round up of products containing Retinaldehyde like the Medik8 Crystal Retinal at every price point

Our top 3 picks for a Curology Moisturizer dupe

Real dupes and affordable alternatives for Dr. Jart+ Cicapair Color Correcting Treatment

Cult product Topicals Faded Serum was recently reformulated and see how it compares

Viral Peter Thomas Roth eye cream sells out, but buy comparable instead

Garnier Green Labs: Are they dupes?

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Who we are

We want to make the beauty shopping experience more satisfying. Whether that is lessening the damage to your wallet or helping you discover a “good for the planet” alternative, you’ll better enjoy the products you spend your hard-earned money on.

We believe in a future where the well-oiled beauty hype machine is no longer all mighty, the brand “story” is no longer king and the focus is on what beauty products actually do. Our mission is to help you find exactly what you’re looking for.