“Launched two years ago, Skinskool is aimed at cosmetics addicts looking to afford skincare or makeup with similar characteristics to cult beauty products, except for the price.”

“Although I adore this product, it's a major investment: ... this serum is a more affordable dupe ... according to skincare comparison site SKINSKOOL.”

“SKINSKOOL is the world's first ingredient-based discovery algorithm and it couldn't be easier to use — it's a game changer for skincare obsessives.”

“To its hordes of passionate fans, SKINSKOOL, visited by roughly a quarter of a million unique users monthly, is an incomparable skincare and haircare product comparison resource.”

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“Deluxe or Dupe! How Does Drunk Elephant's $68 Protini Moisturizer Stack Up to Acure's Under $20 Rival?”

“What began with the countless swatches of reviewers like Temptalia and Dupethat is now being assisted by technology to become a more effortless and sophisticated process.”

“And now a new website has made it easier than ever to find the perfect affordable dupe for your favourite skincare.”

“Something I'm really pumped about. SKINSKOOL is this website that analyzes the ingredients of every beauty product and then tells you the % match.”