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Drunk Elephant
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Sunday Riley
Pureology
Topicals
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Dr. Barbara Sturm
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SkinCeuticals
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Exuviance
Biologique Recherche
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Toleriane Double Repair Face Moisturizer
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Newly Added
Oil Infusion Hydrating Lip Oil
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Affordable Alternatives - July 2025 Edition
Each of these products is an ingredient list alternative to a much more expensive product! Certified value built right in, shortlisted for your shopping pleasure.






Hero Cosmetics
Legendary Lashes Volume 2 Mascara
Charlotte Tilbury
Best Drugstore Comparables 2025
Presenting our favourite drugstore alternatives for pricier products. These affordable alternatives are found right in your drugstore aisle.





Not Your Mother's
Knowledge Hub
Trending Now

MERIT Is Everywhere, So We Put Their Bestsellers to the Test

Can Skincare Devices Bridge the Ingredient Gap? A Look at Tools vs. Topicals

Today’s New Skincare Dupes - Updated Daily

Now Searchable: Zara Adds Curl Products to Haircare Line

We Investigated Hypochlorous Acid Sprays: Here's What You Should Know

Hero Rescue Patch: A Contextual Review and Comparison to High-End Peptide Moisturizers

Trader Joe’s Cacay Oil Body Butter: A Sol de Janeiro Beija Flor Dupe?

SKINSKOOL's Top Amazon Prime Day Deals

New Product Launches From Peace Out, Three Ships and Babor

New Product Launches From Dermalogica, Benefit, Coco & Eve

Finding A Ouai Scalp Serum Cheaper Alternative

Unilever Acquires K18 and Launches Bond Repair Products en Masse

All about Pureology Hydrate Shampoo and its Alternatives

pH Activated Colour Changing Blush Oils: Youthforia and more

Exploring Gold-Stabilized Vitamin C: Affordable and Luxurious Options to give a try

Expert Take: What you should know about bakuchiol and retinol alternatives

Customers have a growing affinity for beauty dupes, can you blame them?

The Wonders of Tower 28 Hypochlorous Acid — Affordable HOCl Sprays to Add to Your Skincare Regimen
Affordable Alternatives

Rhode Barrier Butter Dupe? Tracking the Search for Ingredient-Based Alternatives

The CE Ferulic Patent Has Expired, This Brand is First Out the Gate With a Dupe

The Best Kept Secret: Revolution Pro Miracle Oil as a Dupe for Charlotte Tilbury’s Collagen Superfusion Facial Oil

Barbara Sturm Hyaluronic Serum vs. Skincare Generics: Is This $39 Dupe Just as Effective?

Affordable Alternatives to Get That Charlotte Tilbury Flawless Filter Glow

Affordable Dupe for Rationale #6: CKD Retino Collagen Cream Review

We've Discovered a Highly Affordable Alternative to Popular Biossance Omega Repair Cream

Best No7 Matches to Much Pricier Products

Comparing Skinceuticals’ Cell Cycle Catalyst Serum and Formotopia’s High Strengh AHA At-Home Facial

Beauty Pie Explored: Discovering which of their affordable picks are most similar to Luxe Counterparts

Decoding the Hype: Sol de Janeiro's Firmeza Oil and its Affordable Alternatives

This Primer is Nearly Identical to Pat McGrath Sublime

Best Affordable K18 Alternative: A Dive into Bonding Hair Masks

Comparing Sunscreen Leaders: Drmtlgy and Top 3 Alternatives to EltaMD Favorites

Affordable Cushion Foundation Alternatives to Dior Dreamskin Cushion

An Affordable Alternative: IT Cosmetics Bye Bye Dark Spots Niacinamide Serum vs Kiehl's Clearly Corrective Dark Spot Corrector

Goop Nourishing Face Cream and Three Ships: Splurge vs. Steal

What is the Ultimate Alternative to Estée Lauder Advanced Night Repair in 2024?

Twinning is Winning: A cheaper and identical INCI for Olay Regenerist Brightening + Vitamin C

The Perfect Ingredient List Alternative for Barbara Sturm's Enzyme Cleanser
Comparing Products

What Makes Adipeau Volume Cream Unique And Are There Similar Ingredients Out There?

INCI Comparison: Paula's Choice Lip & Body Treatment Balm vs. Gucci Nourishing Balm

The Beauty Consumer's Dilemma

Dupe for R.E.M. Beauty Lip Stain? CoverGirl Outlast Lipstain is Nearly Identical for Half the Price

Comparing Skincare Generics and Augustinus Bader The Rich Cream: Are They Really Dupes?

Beauty Pie’s Super Healthy Skin v2.0: Is This Affordable Anti-Aging Cream Comparable to Biologique Recherche?

Dermalogica Microfoliant Daily vs. Meishoku Detclear: A Comparison

Affordable Alternative to Drunk Elephant F-Balm Electrolyte Waterfacial

3 Eye Creams That Could Be Alternatives to Glossier Full Orbit

What's the difference between Olaplex No7 Bonding Oil vs Ouai Hair Oil?

How CoverGirl's Skin Perfector Essence Matches Up to Chanel's Water Fresh Tint

How unique IS the Rhode Pineapple Refresh Cleanser?

Best Rhode Glazing Milk Dupes with Similar Ingredients

La Roche-Posay Vitamin C vs. L'Oréal Vitamin C: Comparing Skincare Giants

CVS's Nod to a Skincare Holy Grail: How Similar is Double Renewal to Double Repair?

How Much More Bang for Your Buck? Unpacking Premium vs. Budget Hyaluronic Acid Serums

Discover the Amazing Barbara Sturm Alternative: Doctor BABOR Ultimate Calming Serum Review and Comparison [Infographic]

Bondbar vs Olaplex: Which Bond Repair Haircare Solution is Best for You?

The Luxury Mascara Triangle: Unveiling the Triple Dupe Discovery

Supergoop! Glowscreen and e.l.f. Skin Suntouchable! Whoa Glow, it's a glowy priming sunscreen showdown
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Our Mission
We want to make the beauty shopping experience more satisfying. Whether that is lessening the damage to your wallet or helping you discover a “good for the planet” alternative, you’ll better enjoy the products you spend your hard-earned money on.
We believe in a future where the well-oiled beauty hype machine is no longer all mighty, the brand “story” is no longer king and the focus is on what beauty products actually do. Our mission is to help you find exactly what you’re looking for.