The Skincare Compare™ Dupe Finder

What is the Dupe Finder?

First, you should know that it's really the best thing ever. And it’s for all you beauty geeks out there who want to know - where the dupes at?! We know the market is saturated with so many products and messages that it seems hard to get any objective information about how any particular product actually compares to other products.

Originally built to satisfy our own curiousity, this kick-ass Dupe Finder compares skincare products based on what we think (and we’re pretty sure you think) is the most important thing about a product - its ingredients. More on our Methodology page if you want to know.

So, go ahead and try it - search any product!

The Dupe Finder will show you the top comparables AND show you a Match Score for each result. The Match Score tells you just how similar the dupe is to your target product. It's crazy addictive. Our bet is you never buy another skincare product without checking in with the Dupe Finder first.

Ways to use the Dupe Finder

  • You're dying to get your hands on that new [fill in the blank] but unfortunately, you also have to eat this month. Find a cheaper alternative with the Dupe Finder.
  • You really love X product but you don't like that it contains Y ingredient. Find a better alternative using the Dupe Finder.
  • Your favourite product was discontinued? Say it isn't so! Relax - the Dupe Finder can help you find a replacement.
  • Hey, maybe you've been using the same old stuff for years and want a change – but you're totally confused? Use the Dupe Finder as a starting point to see what's similar to your old stuff.


Yeh, you might have a few:

What is a dupe anyway?

In the beauty world, dupe is another word for "alternative". Our mission is to bring context to the skincare market. If you're shopping for anything – a car, a mortgage, a printer – you can always find comparable product info. So, why not skincare? Finding credible alternatives is our obsession.

Why is this tool free?

We wanted to make something that solved a super annoying problem; one that we encountered for years, every time we went skincare shopping. We were able to create a really useful tool – and now we've released it into the world. If you appreciate our efforts, and since virtual high-fives are kind of awkward, our only wish is that you share it with all the skincare lovers in your life.

How do you make money?

If you click through to "Buy Now" on a comparison result, you will be taken to a 3rd party retailer. If you subsequently purchase a product from this retailer, we may make a small affiliate commission. We currently do not earn any money from advertising or marketing. Potential future partnerships or collaborations with brands will never influence the results shown on our Skincare Compare™ Dupe Finder tool. These are and always will be 100% objective.

We have also recently launched our own product under the brand Khyn & Grail. Skincare Compare™ comparison results as related to our own brand are 100% objective, never manipulated. They are treated the same as any of the other products in our system.

Can a brand influence their standing in your comparison results?

Our comparison results are 100% objective. We apply our algorithm to every product in our database the same way every time. Brands can never affect their standing in the rankings. If we ever, in the future, agree to display any advertising from a brand, we would always make this clear and it would never affect the Skincare Compare™ results from our search tool.

If Product B is the top match for Product A, why isn't Product A also the top match for Product B?

Just because the Dupe Finder finds that Product B is the top match for Product A, it doesn't automatically mean that Product A is the top match for Product B. Remember that the results are relative against all the other products in the database (and there's a lot); there could be different and better matches out there for Product B.

I can't find a product in the Dupe Finder. How can I get it added?

Just let us know. Provided we can locate credible ingredient information for the product, we will have it added as soon as possible (usually within 48 hours).

What's up with the products under Discover More Products? How do they differ from the Dupe results?

These are products we think you might also want to check out based on your target search. We don't consider the ingredients of the target product in this section though; it's about discovering related products in form and/or function.

Other questions? Send us a note!

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