It all starts with Skincare Compare™: the clever name we gave to the "world's first ingredient-based beauty product discovery algorithm". With the help of a biochemist and software engineer, we spent two years creating this powerful algorithm. The Skincare Compare™ ingredient-list similarity tracker approaches product discovery from a novel, but also, most logical angle – the product's ingredients.

We put all ingredients on the same playing field. For example, some brands use the term "seaweed" while others may use the term "carrageenan". Our algorithm puts them in the same category. The algorithm then also groups similar ingredients together and weights certain ingredients based on marketing relevance. This process is fully automated, which makes it easy for us to add the latest products as they come on the market.

Our algorithm dazzles with the top results from your search, revealing which products have the most ingredients in common with your target product. This is represented by an ingredient list similarity Match Score. We are constantly updating our database with new products so the Match Score results will change as new products are added and higher ingredient list matches found. We hope you catch the thrill of the chase – discovering an alternative that suits your needs, budget and values feels great!