Bath and Body

You know you've done it: used so much lavender-scented body wash in the shower that even the neighborhood bees mistake you for a giant flower.

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Bath and Body Expertly Curated Subsets

Guarana Booty Creams

An Amazonian plant whose fruit contains a potent form of caffeine for skin invigoration.

KP Body Scrubs with 10% AHA

Alpha Hydroxy Acids help address Keratosis Pilaris with their exfoliating properties.

Ingrown Hair Solutions

Chemical exfoliators like glycolic or salicylic acid are said to be very useful in treating ingrown hairs.

Body Washes with Niacinamide

The new star in body care. The popularity of niacinamide as a beneficial ingredient in skincare, now finds its way to body washes.

The bath and body products market is made up of exfoliants and scrubs, lotions and creams, body oils, shower oils and body washes. The category has seen several recent developments in response to changing consumer preferences and advancements in bodycare technology and cues from the parallel facial care market. Natural and organic claims are on the rise. Consumers are looking for bath and body products that can provide multiple benefits. Products are being launched with ingredients touting added skincare benefits and as solutions to commonly experienced problems. Solution-oriented products have been a hit. Many consumers are also looking for bath and body products with sustainable packaging. Bath bombs and shower steamers have become increasingly popular, providing a spa-like experience in the comfort of your own home. The trend of self-care has become a major driver in the growth of the bath and body products market. Companies are now offering products that increasingly promise relaxation and stress relief. The most exciting development is the focus on inclusion of all skin types and tones. Overall, the bath and body products market is evolving to track developments in the facial care and skincare market at large.

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