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Buying makeup is like buying happiness in a tube - it may cost you some money, but the confidence boost and joy it brings is priceless.
Makeup Expertly Curated Subsets
The Only Spray Foundations
There aren't that many spray foundations on the market, but here they are.
Most Loved Foundations
Dare we say these are the holy grail for many makeup lovers.
Super Hyped Serum Foundations
A lot of buzz around these skincare-makeup foundations right now.
Trending Creamy Concealers
Highly searched products in the category of concealers.
Self Tanner Serums
These serums give you a sun kissed glow while providing hydration and nourishment.
Best Pressed Powder Foundations
Ideal for on-the-go touch-ups and providing buildable coverage.
Moisturizing Primers
Multitasking heroes, combine the benefits of a moisturizer and a primer in one.
Tinted Serums
Appealing to the natural look makeup lovers, combine the skin enhancing benefits of a serum with subtle colour pigments.
Full Coverage Foundations
Longlasting, maximum coverage, effectively concealing imperfections, blemishes, and uneven skin tone.
Blurring Primers
Light-diffusing particles or optical blurring agents create a soft-focus effect on the skin, blurring the appearance of imperfections and creating a smoother, more refined complexion.
Micro Droplet Foundations
Ultra-fine, microscopic droplets suspended in a lightweight liquid base that break upon contact with the skin, releasing the pigments and allowing for effortless blending and a natural finish.
Most Popular Mascaras Now
The mascaras everyone is talking about.
Soft Focus Complexion Glow Boosters
Contain light-diffusing particles or optical blurring agents that scatter and reflect light, creating a soft and diffused look on the skin. A filter in real life.
Setting Sprays with Lentil Extract
Lentil extract contains natural polymers known for their ability to form a breathable film on the skin's surface which helps to lock in makeup.
Lavender Brightening Primers
Primers with a lavender tint, which helps to counteract dullness and sallowness in the skin.
Blush Oils
pH activated colour changing blush oils.
The makeup market has completely changed with the advent of TikTok. It’s a regular occurrence that a well made how-to video on TikTok catapults a relatively obscure makeup product into TikTok viral fame. There have also been several recent trends and developments in response to changing consumer preferences and advancements in beauty technology. Latest trends include: inclusive shade ranges that cater to a diverse range of skin tones; products that are free from animal testing, use sustainable packaging, and contain natural and organic ingredients; “clean beauty”, love it or hate it is certified decision factor for many makeup buyers; bold and creative makeup looks seen on social media platforms; and finally solution oriented skincare/makeup fusion products is a trend that focuses on makeup products that also provide skin-care benefits, think tinted serums, glow primers, de-puffing concealers etc. that all started with BB creams, and CC creams offering coverage while also hydrating and protecting the skin.
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