Cult product Topicals Faded Serum was recently reformulated and see how it compares

Published on February 20, 2022

By Terry

Topicals Faded reformulated and what are the alternatives

opicals Faded serum was recently reformulated and we've got skinny on how it compares to the original and if the reformulation changes, to any degree, its similarity review on our comparison platform SKINSKOOL. Read on to find out just what has changed.

When a brand reformulates an already winning formula, it can strike fear in the hearts of those who already love the product. There's always the concern - is it going to perform the same, am I going to like it just as much? Often times, however, brands reformulate with the intention of making the product "better". "Better" is of course subjective and what is better for some may not be as good for others. Take feedback that brands get on their formulations. There are families of ingredients that are falling out of favour with certain groups of consumers and brands are quicker now to respond to that feedback as the competition in the market is at an all time high. But just because one group has a problem with a certain ingredient, doesn't mean another customer will and in fact, those ingredients may work well on them. So the best strategy if I were a brand would be to reformulate as minimally as possible so as to address feedback but yet also preserve the product in substance for its fans.

What was in the original Topicals Faded serum?

The original version had the following ingredients: Water, Caprylic/Capric Triglyceride, Niacinamide, Tranexamic Acid, Shea Butter, Glyceryl Stearate, Glycerin, Ceteareth-20, Ceteareth-12, Cetearyl Alcohol, Centella Asiatica Leaf Extract, Behenyl Alcohol, Alpha-Arbutin, Jojoba Seed Oil, Zinc Ricinoleate, Azelaic Acid, Glutathione, Kojic Acid Dipalmitate, Dimethylmethoxy Chromanyl Palmitate, Allantoin, Phytic Acid, Squalane, Palm Butter, Glycine, Soybean Sterols, Cetyl Palmitate, Lecithin, Trisodium Ethylenediamine Disuccinate, Sodium Lauroyl Sarcosinate, Licorice Root Extract, Melatonin, Turmeric Root Extract, Sclerotium Gum, Arginine, Cocos Nucifera Oil, Bisabolol, Tetrahydroxypropyl Ethylenediamine, Phenoxyethanol, Ethylhexylglycerin.

The new reformulated Topicals Faded serum has the following ingredients:
Water/Aqua/Eau, Caprylic/Capric Triglyceride, Glycerin, Niacinamide, Glyceryl Stearate, Tranexamic Acid, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Alpha-Arbutin, Behenyl Alcohol, Kojic Acid Dipalmitate, Gluthathione, Turmeric Butter, Ethylene Brassylate, Dimethylmethoxy Chromanyl Palmitate, Azelaic Acid, Glycyrrhiza Uralensis (Licorice) Root Extract, Melatonin, Phytic Acid, Squalane, Allantoin, Centella Asiatica Leaf Extract, Tocopherol, Arginine, Lecithin, Glycine Soja (Soybean) Sterols, Cetyl Palmitate, Ethylhexylglycerin, Sclerotium Gum, Zinc Ricinoleate, Cetearyl Alcohol, Sodium Lauroyl Sarcosinate, Tetrahydroxypropyl Ethylenediamine, Trisodium Ethylenediamine Disuccinate, Ceteareth-12, Ceteareth-20, Phenoxyethanol.

What did Topicals change?

It seems likely that Topicals got some negative feedback on the inclusion of the ingredients coconut oil and palm butter. Coconut oil, due to its high comedogenic rating, can cause issues for blemish prone or sensitive skin. Palm butter has been highlighted as an ingredient with environmental impact and sustainability concerns. So we can understand the desire to remove these 2 ingredients from the Faded serum to futureproof the brand's positioning.

The brand has also indicated that an additional ingredient was added, Ethylene Brassylate, as a scent stabilizer and scent masker. The goal was likely to make the new reformulated version smell better. As we know sometimes when things are not "fragranced", the natural odour of many of the ingredients is less than lovely.

There was also a bit of a price change. The original Topicals Faded serum was $36 dollars for 50mL and now it’s selling for $38 for 50mL. Not a huge price difference. The $2 price increase seems in line with many of the brands we’ve seen that have had to increase prices due to supply constraints. Even low cost The Ordinary had to increase their prices recently.

How does the new version compare to the old one?

Drum roll please... So the SKINSKOOL algorithm gives the new reformalation 95 pts Match Score as compared to the original formula. So, it's definitely still substantially the same indeed. It still has the 7 main claim ingredients: Centella Asiatica Leaf Extract, Kojic Acid, Melatonin, Azelaic Acid, Niacinamide, Tranexamic Acid and Licorice Root. We're quite confident it should deliver the same results.

What's the Top Dupe for Topicals Faded?

The similarity review conducted by SKINSKOOL has not changed much in light of the reformulation. This is due to the fact that the claims ingredients are indeed the same. So our "Top Choice" alternative or the top Topicals Faded serum alternative in our humble opinion is still the Touch Skincare Bright & Clear Cream.

Don't forget to check with SKINSKOOL ingredient-list similarity tracker first before buying another product. We're helping you discover products that fit your needs, values and budgets. We've got 34,000 products in our database so you're bound to find what you're looking for.

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Co-Founder of SKINSKOOL, the world’s first & only IP-protected, tech-driven beauty marketplace dedicated to empowering consumer discovery, comparison and purchasing based on objective ingredient and pricing information.