Everything you need to know about MAC Cosmetics Extended Play Perm Me Up Lash Mascara

Overview

What it is

This product is a mascara formulated to enhance the appearance of eyelashes by providing lift and curl. It is designed to last up to 16 hours and can be removed using warm water. The formulation is described as smudge-proof.

Key ingredients and their functions

  • Isododecane - solvent
  • Trimethylsiloxysilicate - film-forming agent
  • Microcrystalline Wax - thickening agent
  • Beeswax - thickening agent
  • Methyl Trimethicone - conditioning agent
  • Polysorbate 80 - emulsifier
  • Sodium Polyacrylate Starch - viscosity control
  • Silica - absorbent

How it works

The mascara works by using a combination of film-forming agents and waxes that adhere to the lashes, providing lift and curl. Isododecane acts as a solvent, helping to evenly distribute the ingredients. Trimethylsiloxysilicate forms a flexible film that helps maintain the lift and curl throughout the day. Microcrystalline Wax and Beeswax thicken the formula, aiding in the volumizing effect. Methyl Trimethicone conditions the lashes, making them feel soft and smooth. Polysorbate 80 acts as an emulsifier, ensuring that the formula remains stable. Sodium Polyacrylate Starch controls the viscosity, preventing clumping and ensuring even application. Silica absorbs excess oil, contributing to the smudge-proof nature of the product. Together, these ingredients create a mascara that appears to enhance the appearance of the lashes by lifting and curling them for an extended period.

Classification

We've classified it under categories
Mascaras

Price

Brand category

Masstige

Product Analysis

Benefits

This product has 28 ingredients which is average for this category.

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Full Ingredient List

Isododecane, Trimethylsiloxysilicate, Microcrystalline WaxCera MicrocristallinaCire Microcristalline, BeeswaxCera AlbaCire D'Abeille, Methyl Trimethicone, Polysorbate 80, Sodium Polyacrylate Starch, Polyethylene, Paraffin, Dipropylene Glycol, Dextrin Palmitate, Petrolatum, Silica, Ascorbyl Palmitate, Squalane, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glycine Soja...

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About the brand

They say: "MAC Cosmetics is an American-owned cosmetics manufacturer, founded in Canada by Frank Toskan and Frank Angelo. MAC has carved a distinctive niche in the beauty industry with its bold and inclusive approach to cosmetics. Renowned for its diverse range of products and vibrant shades, MAC caters to individuals of all ages, genders, and ethnicities. From their iconic lipsticks to their highly pigmented eyeshadows, MAC's makeup offerings empower individuals to express their unique style and creativity."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.

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