Everything you need to know about MCoBeauty XtendLash Mascara
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4 out of 5 stars
0 reviews
What it is
This product is a tubing mascara designed to enhance the appearance of eyelashes by adding length, curl, and volume. It features a water-resistant formula that forms tubular structures around each lash, intended to provide lasting definition without smudging or flaking.
Key ingredients and their functions
- Acrylates Copolymer - film former
- Copernicia Cerifera (Carnauba) Wax - thickening agent
- Paraffin - conditioning agent
- Pentylene Glycol - humectant
- Polyvinyl Alcohol - film former
- Stearic Acid - emulsifying agent
- Iron Oxides (Ci 77499, Ci 77491) - colorant
- Acacia Senegal Gum - adhering agent
How it works
The mascara is formulated to create 'tubes' around each lash, primarily through the use of Acrylates Copolymer and Polyvinyl Alcohol, which act as film formers. These polymers are responsible for imparting a water-resistant coating that aims to prevent smudging and flaking. Copernicia Cerifera (Carnauba) Wax and Paraffin contribute to the thickening and volumizing effect, giving lashes a fuller appearance. Pentylene Glycol helps maintain moisture, while Stearic Acid acts as an emulsifier for a smooth application. Iron Oxides provide pigment for color, and Acacia Senegal Gum aids in ensuring the product adheres well to the lashes. Together, these ingredients are curated to enhance lash appearance by improving length, definition, and curl, while maintaining the look throughout the day.
Classification
Price
Brand category
Contemporary
Full Ingredient List
Water (Aqua), Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Paraffin, Pentylene Glycol, Polyvinyl Alcohol, Stearic Acid, Polysorbate 80, Iron Oxides (Ci 77499), Palmitic Acid, Acacia Senegal Gum, Synthetic Beeswax, Synthetic Wax, Iron Oxides (Ci 77491), Cetearyl Alcohol, Butyle Water (Aqua), Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Paraffin, Pentylene Glycol, Polyvinyl Alcohol, Stearic Acid, Polysorbate 80, Iron Oxides (Ci 77499), Palmitic Acid, Acacia Senegal Gum, Synthetic Beeswax, Synthetic Wax, Iron Oxides (Ci 77491), Cetearyl Alcohol, Butyle
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About the brand
They say: "MCoBeauty, Australia’s leading luxe-for-less, cruelty-free beauty brand, creating trend-focused beauty solutions for under $25. Inspired by everyday women, we aim to deliver impactful yet affordable beauty essentials without sacrificing quality. Founded by Shelley Sullivan in 2019, MCoBeauty evolved from the 18-year legacy of ModelCo to dominate the Luxe-for-Less beauty space with sought-after products that deliver on their promises while fusing integrity and purpose. Our goal is to excite our MCoBeauties with tailored products that reflect what women truly want in their beauty bags: luxury for everyone."
Disclaimer
The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.
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