Everything you need to know about Milk Makeup Hydro Grip Eye Primer

What it is

This product is an eye primer formulated to provide a smooth base for eyeshadow and concealer application. Comprising 93% natural ingredients, it is designed to help maintain color integrity for up to 8 hours, potentially minimizing the appearance of creasing, fading, and smudging.

Key ingredients and their functions

• Tapioca Starch - absorbent
• Silica - mattifying agent
• Coco-Caprylate/Caprate - emollient
• Octyldodecanol - emollient
• Hydrogenated Styrene/Isoprene Copolymer - film-forming agent
• Triacontanyl PVP - fixative
• Helianthus Annuus (Sunflower) Seed Wax - texture enhancer
• Tribehenin - skin conditioning agent

How it works

The formulation utilizes key ingredients to enhance its function as an eye primer. Tapioca Starch and Silica work together to absorb excess oils and provide a mattifying effect on the skin, which helps to reduce the likelihood of makeup creasing. Emollients like Coco-Caprylate/Caprate and Octyldodecanol contribute to creating a smooth surface, facilitating smooth application of eyeshadows and concealers. Hydrogenated Styrene/Isoprene Copolymer and Triacontanyl PVP function as film-forming and fixative agents, respectively, assisting in maintaining the placement and vibrancy of eye makeup for extended periods. Additional texture and conditioning are provided by Helianthus Annuus (Sunflower) Seed Wax and Tribehenin, enhancing the overall application experience.

Classification