Everything you need to know about Tower 28 MakeWaves Clean Mascara

What it is

A vegan mascara designed to lengthen, define, and hold a curl for natural-looking lashes. It features a triple-wave wand with flexible bands to target each lash for definition and boldness. The formula is lightweight, buildable, and easy to wash off, avoiding clumping, crunchiness, irritation, and breakage.

Key ingredients and their functions

• Copernicia Cerifera (Carnauba) Wax - thickening agent
• Hydrogenated Olive Oil Stearyl Esters - emollient
• VP/VA Copolymer - film forming agent
• Helianthus Annuus (Sunflower) Seed Wax - structuring agent
• Olea Europaea (Olive) Oil Unsaponifiables - conditioning agent
• Ricinus Communis (Castor) Seed Oil - conditioning agent
• Tocopherol - antioxidant
• Iron Oxides (CI 77499) - colorant

How it works

This vegan mascara employs a lightweight formula and a uniquely designed wand to enhance the appearance of lashes. Copernicia Cerifera (Carnauba) Wax acts as a thickening agent, helping to build volume. Hydrogenated Olive Oil Stearyl Esters serve as emollients, making application smooth. VP/VA Copolymer forms a film around the lashes to hold the curl. Helianthus Annuus (Sunflower) Seed Wax and Olea Europaea (Olive) Oil Unsaponifiables work as structuring and conditioning agents to maintain flexibility and lash health. Ricinus Communis (Castor) Seed Oil adds additional conditioning, while Tocopherol acts as an antioxidant to protect the lashes. Iron Oxides (CI 77499) provide pigmentation for a bold look. The product aims to visually lengthen and define lashes without causing irritation or breakage.

Classification