Everything you need to know about Amika Normcore Signature Shampoo

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Overview

What it is

This is an everyday shampoo designed for hydration and to promote soft and shiny hair. It includes a blend of vitamins and antioxidants.

Key ingredients and their functions

Sodium Cocoyl Isethionate - cleansing agent
Glycol Distearate - conditioning agent
Cocamidopropyl Hydroxysultaine - foam booster
Cocamidopropylamine Oxide - surfactant
Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract - antioxidant
Glycerin - humectant
Guar Hydroxypropyltrimonium Chloride - conditioning agent
Polyquaternium-7 - film former

How it works

This shampoo works by using Sodium Cocoyl Isethionate and Cocamidopropylamine Oxide to cleanse the hair and scalp, removing dirt and buildup. Glycol Distearate and Guar Hydroxypropyltrimonium Chloride condition the hair, leaving it soft and manageable. Cocamidopropyl Hydroxysultaine acts as a foam booster to create a rich lather, while Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract provides antioxidant properties that help protect the hair. Glycerin acts as a humectant, drawing moisture into the hair to keep it hydrated. Polyquaternium-7 forms a thin film on the hair to enhance shine and smoothness.

Classification

We've classified it under categories

Hair Shampoos

Price

Brand category

Green/Natural/Organic Certification

Product Analysis

Benefits

This product was formulated taking into consideration

No Artificial Colours

No Parabens

No Phthalates

No Sulphates

Vegan

Special Features

This brand is an accredited Certified B Corp

This product has 25 ingredients which is average for this category.

Full Ingredient List

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium... Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde

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About the brand

They say: "The name Amika means 'friend' in the language Esperanto and is a symbol of our belief in the power of community and the beauty of diversity. Amika brings a playful and rebellious spirit to haircare, offering innovative styling tools and products that encourage self-expression and individuality. With a focus on performance and creativity, Amika's colorful packaging and bold formulations reflect their commitment to breaking the norms of traditional beauty. From their bestselling hair straighteners to their nourishing hair masks, Amika invites you to embrace your unique style with confidence."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.