The 2023 Ultimate Guide to Amika Shampoo

Published on October 24, 2022

Updated on August 25, 2023

By Terry

The Ultimate Guide to Amika Shampoo

Amika entered the haircare game positioned to provide affordable yet luxuriously marketed haircare formulas for all hair types. The Amika shampoo and conditioner sets have garnered numerous positive reviews for their creative appeal and innovative formulas. We think people love to use products tailored to specific problems. Seems like the more nuanced the better. And affordable prestige products are right up SKINSKOOL's alley. After all, we developed the world's only ingredient-list similarity tracker so you know we love affordable beauty. So SKINSKOOL’s here with a quick guide to Amika Shampoo and which one might be right for you.

Amika Shampoos and Conditioners, something for every single hair concern

Amika is on every haircare enthusiast’s mind because of the brand’s customized approach to treating all types of hair. They are carried at Sephora which means massive exposure and social media airtime to haircare lovers. With their eye catching packaging designs, imaginative titles, and solution focused formulas, they’re well on their way to becoming a household name in the haircare industry.

Amika shampoos and conditioners certainly also qualify to be in that ubiquitous “clean haircare” category — free from over 1300 ingredients they’ve identified as not ideal and reinforced with their signature “super stuff”. The brand especially stands by the hair-enhancing properties of sea buckthorn berry, a superfruit you’ll spot in ALL of their products. According to Amika, it's among a select few plant sources of omega-7 fatty acids, serving as a sensational ingredient for healthy hair and scalp. It’s laden with vitamins A, B1, B2, B6, and C, along with carotene, flavonoids, organic acids, and amino acids. The brand claims these nutrients are a gem for promoting healthy hair growth and helping to restore hair loss.

Let’s take a closer look at some of the top Amika shampoos to elevate your haircare routine.

Perk Up Dry Shampoo

Price: $26 for 232 ml

Amika Perk Up Dry Shampoo

Amika wants you to get your hair looking fresh and styled to your liking with Amika Perk Up Dry Shampoo. You’ll be definitely into the colorful packaging it comes in but there’s much more beneath the surface. The Amika dry shampoo is suitable for all hair types. It’s a must-have for those between-wash days when your hair just needs a little “oomph” to get it going for an event.

If you’re a social person who has places to be every day, this Amika dry shampoo will give your hair a clean, refreshed look. It incorporates natural rice starch that helps get that greasy feel out of your hair. This ingredient is also beneficial for keeping your hair smooth and improving growth. Sea buckthorn in this Amika dry shampoo is called out as a key claim ingredient for maintaining a healthy scalp and hair.

The formula promises a voluminous look, breathing life into flat hair. It’s enhanced to function as both a styling tool and a temporary hair cleanser to elongate your time between washes. While most dry shampoos contain talc which Amika seems to think can cause damage to your hair, the Amika dry shampoo is 100% talc-free. It’s gentle yet effective to rid your hair of excess dirt, oil, and lingering odors without leaving any unwanted “white” residue behind.

Hydro Rush Intense Moisture Shampoo

Price: $24 for 275 ml

Amika Hydro Rush Shampoo

This Hydro Rush Intense Moisture Shampoo is the newest Amika shampoo to revive the look of dry hair. It gently cleanses your hair and promises to add 3x hydration to give it a refreshed look. This Amika shampoo and conditioner combo is claimed to be clinically proven to boost moisture for 72 hours and reduce breakage by 50%.

It features intense hydrating ingredients from the skincare world like hyaluronic acid, squalane, and bio-fermented coconut water to enhance your hair’s moisture content. The claim is that hyaluronic acid draws moisture to your scalp, plumping up the appearance of dry hair. Squalane is supposed to restore lipid barriers to prevent moisture loss. Bio-fermented coconut water adds natural hydration because of its composition of lauric acid and plant hormones. You’ll also spot blue/green algae and the signature Amika shampoo ingredient sea buckthorn berry to nourish your hair with essential fatty acids, vitamins, and flavonoids, encouraging healthy hair growth.

If your hair falls in the category of dry, coarse, and textured hair types 2a to 4c, this Amika shampoo and conditioner combo might be the one to restore its suppleness.

Normcore Signature Shampoo

Price: $21 for 275 ml

Amika Normcore Signature Shampoo

The Normcore Signature Amika Shampoo is as close to home as it gets. If you don't have a specific and pressing hair concern, this might be your best bet. The reason it’s a signature Amika product is that it’s claimed to be packed with a bouquet of essential vitamins and antioxidant ingredients to give you clean, shiny, and soft hair.

This Amika shampoo offers a gentle cleanse for all hair types, promising to work its magic to deliver a lustrous, refreshed look. Fine to medium hair types 1 to 2c would be the perfect candidates. The hydrating formula incorporates coconut acid to provide exceptional lathering and conditioning results. It further promises to absorb into your hair quickly, easing frizz and alleviating breakage. The signature Amika shampoo also infuses sea buckthorn which has a rich antioxidant profile. Particularly, the vitamins C and A in it Amika claims to ensure that your hair glistens with a healthy radiance.

We believe that the Normcore Amika shampoo and conditioner set is a great pick if you want to experience soft and shiny locks and use other brand shampoos targeted to “normal” hair.

The Kure Bond Repair Shampoo

Price: $24 for 275 ml

Amika The Kure Shampoo

The Kure seems to be the Amika shampoo that you want to add to your haircare regime if you’ve got what you perceive to be “damaged” hair. The Kure Amika shampoo and conditioner, when used in conjunction, are claimed by the brand to be clinically proven to deliver 87% more repair, 55% less breakage, and 2x stronger hair after just one use.

Damaged hair can be a result of many things — pollutants, overuse of heat styling tools, chemical treatments, etc. The advanced bond repair formula promises to target these damaged strands, regardless of the cause, and strengthens them. The brand calls it their “bond cure technology” that reinforces your hair’s weakest bonds, bringing dry, dull hair back to life. Talk of bond repair seems to be everything when it comes to haircare these days.

This Amika shampoo’s new formula promises to alleviate hair breakage and give you strong, lustrous locks. It forms a luxurious lather and offers an effective, gentle cleanse. It infuses sea buckthorn, plant butters, and vegan proteins which are a great source of omega fatty acids, vitamins, and minerals. Amika says these nutrients offer keratin-like results, keeping the frizz at bay. At the same time, Amika says they also help make your hair thicker and stronger than before.

The recommended hair types for this Amika shampoo are 1 to 4c, including high porosity hair. If you often experience hair damage as a result of hair styling tools, environmental aggressors, or just plain daily wear and tear, you would be a perfect candidate for The Kure Amika Shampoo.

Bust Your Brass Cool Blonde Repair Shampoo

Price: $20 for 236 ml

Amika Bust Your Brass Shampoo

We didn’t know product names could get this creative until we heard about Amika’s Bust Your Brass Shampoo which is claimed to soothe the look of those unwanted brassy hues. This Cool Blonde Repair Shampoo calls out all blondes who want stronger, healthier-looking hair. Amika claims that it’s been clinically proven to result in 86% more repair and 55% less breakage when you use the Bust Your Brass Amika shampoo and conditioner set. But it’s not just for blondes — it’s also great for all grays and silvers with hair types ranging from 1 to 4c, including high porosity hair.

Much like The Kure, this Amika purple shampoo features bond cure technology to target weak bonds and reinforce them. They claim it uses the rich amino-acid profile of quinoa protein to dramatically enhance your hair's hydration and keep out the effects of environmental stressors. This Amika shampoo also includes three plant butters and oils: mango butter extract, shea butter, and borage oil. These ingredients are laden with omega acids, vitamins A, C, and E, and key minerals to keep your hair healthy and protect it from future damage. The ultraviolet pigments in the Amika purple shampoo can brighten and tone your brassy hues, highlighting the best shades of blonde, silver, and gray hair.

What do Amika shampoos compare to?

For more contextual INCI-list based comparison information on Amika shampoos, you can pop them into the SKINSKOOL ingredient-list similarity tracker and see what other shampoos contain similar ingredients in their ingredient lists.

From all vantage points, Amika shampoos are what the haircare obsessed dream about. If you want your hair to experience the best of the Amika brand, you need to put their shampoos to the test in real life!

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Co-Founder of SKINSKOOL, the world’s first & only IP-protected, tech-driven beauty marketplace dedicated to empowering consumer discovery, comparison and purchasing based on objective ingredient and pricing information.