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Joah Beauty

Hydrating & Brightening Primer

BB, CC Creams and Primers

Dullness

Hyperpigmentation

What is it?

They say: Miracle worker in a bottle! This lightweight, universal primer will leave skin hydrated and looking brighter. Wear alone or under makeup to enhance your complexion with a bright, youthful glow.

Joah Beauty logo

About the brand

Korean for "I like it," Joah serves as a cosmetic playground without sacrificing your bank account. The brainchild of Kiss Products (known for its press-on nails and eyelashes) and CVS, the brand is inspired by South Korean beauty trends and products and is said to be the first full-range K-beauty-influenced cosmetics line in the mass market.

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Full Ingredient List

Water, Glycerin, Caprylic/Capric Triglyceride, Dimethicone, Butylene Glycol, Glyceryl Stearate, Squalane, Cetyl Ethylhexanoate, Polysorbate 60, Stearyl Alcohol, Stearic Acid, Beeswax, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Oil, Cetyl Alcohol, PEG-100 Stearate, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Talc, Palmitic Acid, Dimethicone/Vinyl Dimethicone Crosspolymer, Carbomer, Tromethamine, Allantoin, Tocopheryl Acetate, Ethylhexylglycerin, 1,2-Hexanediol, Disodium EDTA, Sodium Hyaluronate, Myristic Acid, Arachidic Acid, Spirulina Platensis Extract

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