Everything you need to know about Joah Beauty Hydrating & Brightening Primer

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Overview

What it is

This product is a lightweight primer designed for universal use. Its primary purpose is to hydrate the skin and improve the appearance of the complexion, giving it a brighter look. It can be used on its own or as a base under makeup.

Key ingredients and their functions

Glycerin - humectant
Caprylic/Capric Triglyceride - emollient
Dimethicone - smoothing agent
Squalane - moisturizer
Butyrospermum Parkii (Shea) Butter - conditioning agent
Tocopheryl Acetate - antioxidant
Sodium Hyaluronate - hydrating agent
Spirulina Platensis Extract - skin conditioning agent

How it works

The primer is designed to hydrate and prep the skin for makeup or to be worn alone, enhancing the skin's natural glow. Glycerin and Sodium Hyaluronate work together to attract and retain moisture in the skin. Caprylic/Capric Triglyceride and Squalane act as emollients, providing a smooth, soft texture. Dimethicone helps to create a smooth surface, ideal for makeup application. Butyrospermum Parkii (Shea) Butter conditions and softens the skin, while Tocopheryl Acetate provides antioxidant benefits. Spirulina Platensis Extract contributes additional conditioning properties to maintain healthy-looking skin.

Classification

Discontinued

We've classified it under categories

BB, CC Creams and Primers

Price

Brand category

Asian Beauty

Product Analysis

Benefits

It contains ingredients suitable to address the skin concerns

Dryness

Dullness

Hyperpigmentation

This product has 32 ingredients which is average for this category.

Full Ingredient List

Water, Glycerin, Caprylic/Capric Triglyceride, Dimethicone, Butylene Glycol, Glyceryl Stearate, Squalane, Cetyl Ethylhexanoate, Polysorbate 60, Stearyl Alcohol, Stearic Acid, Beeswax, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Oil, Cetyl Alcohol, PEG-100 Stearate, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Talc, Palmitic Acid, Dimethicone/Vinyl... Water, Glycerin, Caprylic/Capric Triglyceride, Dimethicone, Butylene Glycol, Glyceryl Stearate, Squalane, Cetyl Ethylhexanoate, Polysorbate 60, Stearyl Alcohol, Stearic Acid, Beeswax, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Oil, Cetyl Alcohol, PEG-100 Stearate, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Talc, Palmitic Acid, Dimethicone/Vinyl Dimethicone Crosspolymer, Carbomer, Tromethamine, Allantoin, Tocopheryl Acetate, Ethylhexylglycerin, 1,2-Hexanediol, Disodium EDTA, Sodium Hyaluronate, Myristic Acid, Arachidic Acid, Spirulina Platensis Extract

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About the brand

Korean for "I like it," Joah serves as a cosmetic playground without sacrificing your bank account. The brainchild of Kiss Products (known for its press-on nails and eyelashes) and CVS, the brand is inspired by South Korean beauty trends and products and is said to be the first full-range K-beauty-influenced cosmetics line in the mass market.

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.