Everything you need to know about Nexxus Blonde Assure Color Toning Purple Shampoo
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What it is
This is a hair care product formulated by Nexxus to maintain color vibrancy in treated hair. Utilizing advanced scientific research techniques, the product is designed to address hair protein needs and help preserve hair color. The formulation includes a blend of proteins that aims to prevent color loss and dullness following hair coloring.
Key ingredients and their functions
- Sodium Laureth Sulfate - cleansing agent
- Cocamidopropyl Betaine - foam booster
- Dimethiconol - conditioning agent
- Hydrolyzed Keratin - hair conditioning agent
- Hydrolyzed Pearl - conditioning agent
- Guar Hydroxypropyltrimonium Chloride - anti-static agent
- Quinoa - conditioning agent
- Elastin Protein - conditioning agent
How it works
The product works by utilizing a blend of key ingredients that support hair conditioning and color maintenance. Sodium Laureth Sulfate and Cocamidopropyl Betaine work together to cleanse the hair, while Dimethiconol, Hydrolyzed Keratin, and Hydrolyzed Pearl act as conditioning agents, helping the hair appear smoother and more manageable. The presence of proteins like Quinoa and Elastin Protein aims to nourish and condition the hair, contributing to color retention. Guar Hydroxypropyltrimonium Chloride reduces static and enhances the feel of the hair. This combination of ingredients is designed to maintain the vibrancy of color-treated hair after multiple washes, helping it appear more vibrant for a longer period.
Classification
Price
Brand category
Masstige
Full Ingredient List
Water (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfum), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, TEA-Dodecylbenzenesulfonate, Cocamide MEA, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, PEG-45M, PPG-9, Ext. Violet 2 (CI 60730) Water (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfum), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, TEA-Dodecylbenzenesulfonate, Cocamide MEA, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, PEG-45M, PPG-9, Ext. Violet 2 (CI 60730)
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About the brand
They say: "Founded in 1979, NExxus has an incredibly rich heritage that merges salon with science. Our unique co-creation process is a true collaboration between stylist and scientist, and each range is custom crafted for specific hair textures, styles, and levels of damage."
Disclaimer
The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.
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