Everything you need to know about Shu Uemura Ashita Supreme Strengthening Shampoo for Damaged Hair

Overview

What it is

The product is a hair strengthening shampoo designed to cleanse and nourish the hair. It aims to prevent breakage and remove daily impurities while contributing to a smooth, soft, and slightly shiny appearance of the hair.

Key ingredients and their functions

  • Hydroxypropyl Starch Phosphate - thickening agent
  • Quaternium-87 - conditioning agent
  • Glycerin - humectant
  • Stearyl Alcohol - emollient
  • Behentrimonium Chloride - conditioning agent
  • Amodimethicone - smoothing agent
  • Caprylyl Glycol - conditioning agent
  • Angelica Keiskei Leaf/Stem Extract - plant extract

How it works

The shampoo is formulated with several ingredients that collectively aim to cleanse and enhance the appearance of hair. Hydroxypropyl Starch Phosphate helps in thickening the shampoo, providing a suitable texture for application. Quaternium-87 and Behentrimonium Chloride act as conditioning agents that help improve the hair's smoothness. Glycerin and Caprylyl Glycol provide moisture to the hair, enhancing its softness. Stearyl Alcohol functions as an emollient, contributing to the overall texture of the hair. Amodimethicone aids in smoothing the hair, potentially reducing frizz and enhancing shine. Additionally, the Angelica Keiskei Leaf/Stem Extract offers a botanical component, adding to the formulation's nourishing properties. Together, these ingredients work to gently cleanse impurities from the hair while maintaining its strength and general health, focusing on improving hair manageability and appearance.

Classification

We've classified it under categories
Hair Shampoos

Price

Brand category

Asian Beauty

Designer/Prestige/Luxury

Product Analysis

Benefits

It contains ingredients suitable to address the hair concern

Damaged Hair

This product has 27 ingredients which is average for this category.

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Full Ingredient List

Aqua / Water / Eau, Hydroxypropyl Starch Phosphate, Quaternium-87, Glycerin, Stearyl Alcohol, Parfum / Fragrance, Behentrimonium Chloride, Propylene Glycol, Amodimethicone, Polysorbate 20, Caprylyl Glycol, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Trideceth-5, Isopropyl Alcohol, Mica, Benzyl Salicylate, Butylene Glycol, Ci 77891 / Titanium Dioxide, Trideceth-10,...

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About the brand

They say: "Shu Uemura is a Japanese brand, founded by makeup artist Shu Uemura, tha blends the best elements of nature, science, and art, to create contemporary makeup, innovative skincare, and high quality professional tools that fuse simplicity with elegance. Based on Depsea Water, a concentrate of the purest water extracted from the deep seas of Japan, all of Shu Uemura's sensorial skincare formulas integrate selected Asian phyto-ingredients with the best possibilities of science to naturally help improve metabolism in even the most delicate skin."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.

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