Discover alternatives in sync with your needs, budget and values. We compare, you decide.

Include same brand

Best Joah Beauty Truly Yours Liquid Foundation dupes and ingredient-based alternatives

Quick Summary of Target Product

Skip to results

Foundation

Discontinued

They say: This skin enhancing natural finish foundation perfects your complexion in every way...hydrating, brightening, smoothing, accentuating your youthful glow with a flawless finish. This skin enhancing natural finish foundation perfects your complexion in every way...hydrating, brightening, smoothing, accentuating your youthful glow with a flawless finish.

Trending Deals

AP Beauty - Double Cleanse + Hydrate Duo 15% Off Bundle A.O. Essence + A.O. Reboot & Renew Cream

MARIO BADESCU - Get 15% off All Mario Badescu Products using code SKINSKOOL15

DRMTLGY - Get 20% Off using code SKINSKOOL

SKINCARE GENERICS - Get 10% Off Sitewide using code SKINSKOOL

We earn commission from sales tracked via affiliate links. We greatly appreciate users who shop through our links! Terms of Use

Deep Dive

Dr. Dennis Gross Peel Pads Are One of the Most-Requested Dupes We Get. Here's What Actually Compares.

We compared the formula in one of the most-requested dupes in our inbox — and the $34 difference isn't even the most interesting part.

Overall Top Choice Alternative

Top Choice

Overall best pick

Pacifica

Alight Clean Foundation

Foundation

No Harsh Sulphates

No Parabens

No Phthalates

No Sulphates

Vegan

Why it's a stand out alternative

If you're looking for a foundation with buildable coverage, that's hydrating, brightening and smoothing like the claims that the Joah foundation makes, then check out the Pacifica Alight Clean Foundation. One main difference is that it doesn't contain any silicones which Joah does. Despite that fact, it comes in as one of the products in our database that contains the most number of ingredients from the Joah foundation. It contains hyaluronic acid to support skin moisture as well as jojoba oil and algae extract.

Skincare Compare™ Roundup of Top Matches by INCI List Similarity

We've tracked 62,514 product ingredient INCI lists and these are the products with the most number of similar ingredients. Results are based on the degree to which a product contains the ingredients of the target product.

Our comparison review is based solely on publicly available ingredient lists and we do not make any statements regarding comparison of formulation, processes or product efficacy.