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Joah Beauty
Truly Yours Liquid Foundation
What is it?
They say: This skin enhancing natural finish foundation perfects your complexion in every way...hydrating, brightening, smoothing, accentuating your youthful glow with a flawless finish. This skin enhancing natural finish foundation perfects your complexion in every way...hydrating, brightening, smoothing, accentuating your youthful glow with a flawless finish.
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About the brand
Korean for "I like it," Joah serves as a cosmetic playground without sacrificing your bank account. The brainchild of Kiss Products (known for its press-on nails and eyelashes) and CVS, the brand is inspired by South Korean beauty trends and products and is said to be the first full-range K-beauty-influenced cosmetics line in the mass market.
Full Ingredient List
Water (Aqua), Cyclopentasiloxane, PEG-10 Dimethicone, Dimethicone, Glycerin, Methyl Methacrylate Crosspolymer, Phenyl Trimethicone, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Disteardimonium Hectorite, Phenoxyethanol, Aluminum Hydroxide, Triethoxycaprylylsilane, Methylparaben, Propylparaben, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Enteromorpha Compress Extract, Gelidium Cartilagineum Extract, Laminaria Japonica Extract, Spirulina Platensis Extract, Undaria Pinnatifida Extract, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
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