Everything you need to know about Joah Beauty Truly Yours Liquid Foundation
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4 out of 5 stars
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What it is
This foundation is designed to provide a natural finish and aims to improve the appearance of the complexion by offering hydration and a smooth finish.
Key ingredients and their functions
- Cyclopentasiloxane - emollient
- Dimethicone - conditioning agent
- Glycerin - humectant
- Methyl Methacrylate Crosspolymer - texture enhancer
- Phenyl Trimethicone - silicone-based conditioning agent
- Simmondsia Chinensis (Jojoba) Seed Oil - moisturizing agent
- Titanium Dioxide (CI 77891) - colorant
- Iron Oxides (CI 77491, CI 77492, CI 77499) - colorant
How it works
This formulation likely uses emollients like Cyclopentasiloxane and Dimethicone to create a smooth texture on the skin’s surface. Glycerin acts as a humectant, helping to attract moisture and maintain hydration in the skin. Methyl Methacrylate Crosspolymer is included to enhance the texture, providing a smoother application. Phenyl Trimethicone offers conditioning properties, while Simmondsia Chinensis (Jojoba) Seed Oil adds to the moisturization. The color is achieved through Titanium Dioxide and Iron Oxides, which contribute to the foundation’s ability to even out skin tone and enhance the natural complexion.
Classification
Price
Brand category
Asian Beauty
Full Ingredient List
Water (Aqua), Cyclopentasiloxane, PEG-10 Dimethicone, Dimethicone, Glycerin, Methyl Methacrylate Crosspolymer, Phenyl Trimethicone, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Disteardimonium Hectorite, Phenoxyethanol, Aluminum Hydroxide, Triethoxycaprylylsilane, Methylparaben, Propylparaben, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate,... Water (Aqua), Cyclopentasiloxane, PEG-10 Dimethicone, Dimethicone, Glycerin, Methyl Methacrylate Crosspolymer, Phenyl Trimethicone, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Disteardimonium Hectorite, Phenoxyethanol, Aluminum Hydroxide, Triethoxycaprylylsilane, Methylparaben, Propylparaben, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Enteromorpha Compress Extract, Gelidium Cartilagineum Extract, Laminaria Japonica Extract, Spirulina Platensis Extract, Undaria Pinnatifida Extract, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
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About the brand
Korean for "I like it," Joah serves as a cosmetic playground without sacrificing your bank account. The brainchild of Kiss Products (known for its press-on nails and eyelashes) and CVS, the brand is inspired by South Korean beauty trends and products and is said to be the first full-range K-beauty-influenced cosmetics line in the mass market.
Disclaimer
The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.
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