Everything you need to know about Color Wow Curl Wow Flo-Etry Vital Natural Serum

What it is

This product is a hair serum formulated to provide moisture to curly and coily hair types. It is designed to enhance hair texture by supplementing lost natural oils, helping to keep curls hydrated and less frizzy. The serum includes various oils that aim to improve hair manageability and appearance, focusing on moisture retention.

Key ingredients and their functions

• Cocos Nucifera (Coconut) Oil - moisturizing agent
• Simmondsia Chinensis (Jojoba) Seed Oil - conditioning agent
• Caryocar Brasiliense (Pequi) Fruit Oil - hydrating agent
• Profaxil 18 Complex - emollient agent
• Hydrolyzed Rice Protein - strengthening agent
• Polyquaternium-37 - anti-static agent
• Behentrimonium Methosulfate - emulsifying agent
• Cetearyl Alcohol - thickening agent

How it works

The hair serum combines a variety of oils such as coconut, jojoba, and pequi oils, which are known for their moisturizing and conditioning properties. These oils work together to replenish and lock in moisture, thereby enhancing the appearance of curly and coily hair by reducing dryness and frizz. The profaxil 18 complex serves as an emollient that helps smooth hair texture, while hydrolyzed rice protein adds an element of strength to the hair fibers, potentially improving hair resilience. Polyquaternium-37 is included as an anti-static agent, helping reduce frizz and improve hair manageability. The formulation is designed to assist in maintaining hair hydration, contributing to the overall softness and sheen of curls.

Classification