Everything you need to know about Color Wow Curl Wow Hooked Shampoo

What it is

This shampoo is a gentle cleansing product suitable for various curl types. It is formulated without sulfates and designed to remove styling-product buildup while helping maintain optimal hair and scalp condition. It features a proprietary Procapil? Blend intended to support the anchoring of hair, potentially reducing shedding and breakage.

Key ingredients and their functions

• Sodium Methyl 2-Sulfolaurate - cleansing agent
• Cocamidopropyl Hydroxysultaine - mild surfactant
• Sodium Cocoyl Isethionate - mild surfactant
• Sodium Lauryl Sulfoacetate - cleansing agent
• Glycerin - humectant
• Hydrolyzed Wheat Protein - conditioning agent
• Aloe Barbadensis Leaf Extract - soothing agent
• Biotinoyl Tripeptide-1 - conditioning agent

How it works

This shampoo formulation appears to aim at cleansing the hair without leaving residue, thanks to a combination of mild surfactants such as Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, and Sodium Cocoyl Isethionate. Glycerin is included as a humectant to help maintain hair moisture, while Hydrolyzed Wheat Protein and Aloe Barbadensis Leaf Extract may provide conditioning and soothing properties. The Procapil? Blend, containing Biotinoyl Tripeptide-1, is likely incorporated to support hair structure, which may help in reducing hair breakage and shedding. Overall, the formulation is designed to cleanse and keep the scalp and hair in good condition, particularly benefiting various curl types.

Classification