Everything you need to know about e.l.f. Cosmetics Big Mood Waterproof Mascara

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Overview

What it is

This waterproof mascara is formulated to volumize and lift lashes, providing a bold and defined appearance. An hourglass-shaped brush head with intertwined bristles separates and defines lashes while applying the waterproof pigment. The formula includes jojoba oil for smooth and easy application.

Key ingredients and their functions

Isododecane - solvent
Hydrogenated Polycyclopentadiene - film-forming agent
Disteardimonium Hectorite - thickening agent
Paraffin - emollient
Silica Silylate - thickening agent
Jojoba Oil - conditioning agent
Vp/eicosene Copolymer - film-forming agent
Phenoxyethanol - preservative

How it works

The mascara incorporates several key ingredients to volumize and lift lashes. Isododecane acts as a solvent, helping to spread the product evenly. Hydrogenated Polycyclopentadiene and VP/eicosene copolymer work as film-forming agents, creating a layer that enhances volume and lift. Disteardimonium Hectorite and Silica Silylate are thickening agents that contribute to the product’s viscosity, aiding in uniform application. Paraffin serves as an emollient, ensuring the mascara adheres smoothly to the lashes. The inclusion of jojoba oil conditions the lashes, promoting smooth application. Phenoxyethanol is used as a preservative to maintain the formula's stability.

Classification

We've classified it under categories

Mascaras

Price

Brand category

Drugstore/French Pharm/Mass

Product Analysis

Benefits

This product was formulated taking into consideration

No Parabens

No Phthalates

No Sulphates

Vegan

This product has 19 ingredients which is below average for this category.

Full Ingredient List

Isododecane, Hydrogenated Polycyclopentadiene, Disteardimonium Hectorite, Paraffin, C10-18 Triglycerides, Silica Silylate, Dextrin Palmitate, Cera Microcristallina, Mica, Vp/eicosene Copolymer, Hdi/trimethylol Hexyllactone Crosspolymer, Aqua, Propylene Carbonate, Bis-diglyceryl Polyacyladipate-2, Polyglyceryl-3 Diisostearate, Phenoxyethanol, ... Isododecane, Hydrogenated Polycyclopentadiene, Disteardimonium Hectorite, Paraffin, C10-18 Triglycerides, Silica Silylate, Dextrin Palmitate, Cera Microcristallina, Mica, Vp/eicosene Copolymer, Hdi/trimethylol Hexyllactone Crosspolymer, Aqua, Propylene Carbonate, Bis-diglyceryl Polyacyladipate-2, Polyglyceryl-3 Diisostearate, Phenoxyethanol, Caprylyl Glycol, Palmitic Acid, Silica,

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About the brand

They say: "Eyes Lips Face, also known as e.l.f. Cosmetics, is an American-based cosmetics brand founded by Joseph Shamah and Scott Vincent Borba. e.l.f. Cosmetics has made a mark in the beauty industry with its affordable yet high-quality makeup and skincare products. With a mission to make luxurious beauty accessible to all, e.l.f. offers a diverse range of products that cater to various makeup needs and preferences. From their extensive range of cruelty-free makeup brushes to their innovative skincare solutions, e.l.f. provides straightforward and effective products that allow individuals to experiment with different looks without breaking the bank. Trusted by makeup enthusiasts and beauty beginners alike, e.l.f. continues to redefine beauty standards by offering inclusive and affordable options for everyone."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.