Everything you need to know about W7 Cosmetics Absolute Lash & Brow Serum

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Overview

What it is

This product is a dual-purpose serum formulated for application on both lashes and brows. It is designed to condition and nourish these delicate hairs, with a specific applicator for precise use on each area. The serum contains ingredients aimed at enhancing the appearance of lashes and brows, focusing on their quality with regular use.

Key ingredients and their functions

Glycerin - humectant
Butylene Glycol - solvent
Panthenol - conditioning agent
Caprylyl Glycol - skin conditioning
Sodium Ascorbyl Phosphate - antioxidant
Sodium Hyaluronate - hydrating agent
Coppertripeptide-1 - skin conditioning

How it works

The serum includes a combination of ingredients intended to improve the appearance of lashes and brows. Glycerin and Sodium Hyaluronate are included to help retain moisture, promoting hydration. Butylene Glycol acts as a solvent, aiding in ingredient delivery. Panthenol is used to condition the hair, potentially making them appear healthier. Caprylyl Glycol serves as a conditioning agent, enhancing the product's texture and feel. Sodium Ascorbyl Phosphate provides antioxidant benefits, and Coppertripeptide-1 is involved in conditioning, which collectively contribute to the improved quality and appearance of lashes and brows with consistent use.

Classification

We've classified it under categories

Eye Lash / Eye Brow

Price

Brand category

Contemporary

Product Analysis

Benefits

This product has 12 ingredients which is below average for this category.

Full Ingredient List

Aqua/water/eau, Glycerin, Butylene Glycol, Cocamidopropyl Betaine, Phenoxyethanol, Panthenol, Caprylyl Glycol, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Caprylhydroxamic Acid, Glycerin, Ethylhexylglycerin, Coppertripeptide-1. Aqua/water/eau, Glycerin, Butylene Glycol, Cocamidopropyl Betaine, Phenoxyethanol, Panthenol, Caprylyl Glycol, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Caprylhydroxamic Acid, Glycerin, Ethylhexylglycerin, Coppertripeptide-1.

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About the brand

They say: "The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from London, UK. Their aim - that every one should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.