Everything you need to know about W7 Cosmetics Absolute Lash Primer

Overview

What it is

This product is a clear gel primer for eyelashes designed to be used before mascara application. It features a brush with bristles intended to individually separate lashes, aiming to reduce mascara clumping and allow for a smooth application.

Key ingredients and their functions

  • Stearic Acid - thickening agent
  • Cetearyl Alcohol - emulsifier
  • Dimethicone - smoothing agent
  • Copernicia Cerifera Cera - thickening agent
  • Ozokerite - structuring agent
  • PVP - film-former
  • Cocos Nucifera Oil - conditioning agent
  • Panthenol - conditioning agent

How it works

The lash primer works by providing a clear gel base that is applied to the eyelashes before mascara. Stearic acid and Cetearyl alcohol act as thickening agents to give the gel consistency, while dimethicone helps to smooth the surface for even application. Copernicia cerifera cera and ozokerite contribute to the gel's structure, ensuring it holds its form on the lashes. PVP forms a film over the lashes, which can help in maintaining a separated look. Cocos Nucifera Oil and Panthenol are included for their conditioning properties, potentially helping to keep lashes soft. This combination of ingredients works together to prepare the lashes for a more seamless and smooth mascara application.

Classification

We've classified it under categories
Eye Lash / Eye Brow

Price

Brand category

Contemporary

Product Analysis

Benefits

Texture Notes

It has a Gel texture

This product has 14 ingredients which is below average for this category.

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Full Ingredient List

Aqua, Stearic Acid, Cetearyl Alcohol, Dimethicone,copernicia Cerifera Cera, Ozokerite, Titanium Dioxide (Ci 77891), Glyceryl Stearate, Peg-100 Stearate, Pvp, Cocos Nucifera Oil, Panthenol, Tocopheryl Acetate, Phenoxyethanol.

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About the brand

They say: "The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from London, UK. Their aim - that every one should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.

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