Everything you need to know about W7 Cosmetics Lip Culture Lipstick
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What it is
This product is a lipstick range characterized by its vivid color options and smooth texture designed to enhance the appearance of the lips. Its formulation is intended to provide prolonged wear without implying any unique or heightened ability.
Key ingredients and their functions
- Paraffinum Liquidum - emollient
- Polyisobutene - film former
- Polyglyceryl-10 Decalinoleate - skin conditioning agent
- Ozokerite - thickening agent
- Hydrogenated Microcrystalline Wax - texturizing agent
- Mica - colorant
- Glycol Montanate - emollient
- Synthetic Wax - binding agent
How it works
The lipsticks use Paraffinum Liquidum and Glycol Montanate to maintain moisture on the lips, offering a smooth application. Polyisobutene and Ozokerite contribute to a longer-lasting presence by forming a film that helps adhere to the lips. Mica adds color and brightness to enhance lip appearance. Hydrogenated Microcrystalline Wax and Synthetic Wax provide texture and help in binding the ingredients together to remain coherent upon application. Together, these components are combined to provide a visually appealing lip color with a desirable finish.
Classification
Price
Brand category
Contemporary
Full Ingredient List
Paraffinum Liquidum/mineral Oil/huile Minérale, Polyisobutene, Polyglyceryl-10 Decalinoleate, Ozokerite, Hydrogenated Microcrystalline Wax (Hydrogenated Microcristalline Cera), Paraffin, Mica, Glycol Montanate, Aqua/water/eau, Synthetic Wax, Phenoxyethanol, Parfum (Fragrance), Caprylyl Glycol, Tin Oxide, Benzyl Benzoate, Benzyl Alcohol, Benzyl Cinnamate [may Contain/peut... Paraffinum Liquidum/mineral Oil/huile Minérale, Polyisobutene, Polyglyceryl-10 Decalinoleate, Ozokerite, Hydrogenated Microcrystalline Wax (Hydrogenated Microcristalline Cera), Paraffin, Mica, Glycol Montanate, Aqua/water/eau, Synthetic Wax, Phenoxyethanol, Parfum (Fragrance), Caprylyl Glycol, Tin Oxide, Benzyl Benzoate, Benzyl Alcohol, Benzyl Cinnamate [may Contain/peut Contenir [+/-] Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxide), Ci 15850 (Red 7 Lake), Ci 77491 (Iron Oxide), Ci 15850 (Red 6 Lake), Ci 77499 (Iron Oxide), Ci 42090 (Blue 1 Lake), Ci 45410 (Red 27 Aluminum Lake)]
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About the brand
They say: "The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from London, UK. Their aim - that every one should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality."
Disclaimer
The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.
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