Everything you need to know about American Crew Daily Moisturizing Shampoo

What it is

This is a shampoo formulated with a blend of surfactants to effectively cleanse hair. It incorporates softening and moisturizing agents designed to condition the hair while minimizing the risk of buildup or greasiness.

Key ingredients and their functions

• Sodium Laureth Sulfate - cleansing agent
• Cocamidopropyl Betaine - cleansing agent
• Decyl Glucoside - cleansing agent
• PEG-12 Dimethicone - conditioning agent
• Panthenol - conditioning agent
• Polyquaternium-39 - conditioning agent
• Hydrolyzed Wheat Protein - conditioning agent
• Quillaja Saponaria Bark Extract - cleansing agent

How it works

This shampoo works by employing a mix of surfactants such as Sodium Laureth Sulfate, Cocamidopropyl Betaine, and Decyl Glucoside to cleanse the hair effectively. The formulation includes conditioning agents like PEG-12 Dimethicone, Panthenol, and Polyquaternium-39 that aim to soften and hydrate the hair, potentially reducing frizz and enhancing manageability. Hydrolyzed Wheat Protein serves to improve the hair's feel and texture, while Quillaja Saponaria Bark Extract contributes to cleansing. Together, these ingredients provide a balance of cleaning and conditioning, which seeks to maintain the hair's natural softness and moisture levels without excessive greasiness.

Classification