Everything you need to know about American Crew Firm Hold Styling Gel

What it is

Firm Hold Styling Gel is formulated to maintain hair in place with its strong holding capacity. It is devoid of alcohol and enriched with ingredients like Vitamin B5, designed to provide the appearance of thicker hair while enhancing shine. The product's formulation aims to maintain a balanced pH level to minimize scalp dryness.

Key ingredients and their functions

• VP/VA Copolymer - film-forming agent
• PVP - film-forming agent
• Acrylates/C10-30 Alkyl Acrylate Crosspolymer - thickening agent
• Panthenol - humectant
• Carthamus Tinctorius (Safflower) Seed Oil - conditioning agent
• Panax Ginseng Root Extract - skin conditioning agent
• Quillaja Saponaria Bark Extract - cleansing agent
• Allantoin - skin conditioning agent

How it works

The Firm Hold Styling Gel uses a combination of film-forming agents like VP/VA Copolymer and PVP to help the hair hold its shape. Acrylates/C10-30 Alkyl Acrylate Crosspolymer contributes by thickening the gel for easy application. Panthenol, also known as Vitamin B5, functions as a humectant to help maintain moisture, which may support the appearance of thickness. Carthamus Tinctorius (Safflower) Seed Oil and Allantoin provide conditioning benefits to enhance hair texture. Panax Ginseng Root Extract is used for its conditioning properties, while Quillaja Saponaria Bark Extract aids in cleansing the scalp. The combination of these ingredients appears to maintain hair structure and appearance without the drying effects commonly associated with alcohol-based products.

Classification