Everything you need to know about Aveda Pure Abundance Hair Potion

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Overview

What it is

A hair texturizer designed to volumize hair and create a matte finish, utilizing naturally derived bulking agents such as kaolin clay and acacia gum.

Key ingredients and their functions

Silica - absorbent
Pullulan - film-forming agent
Glycerin - humectant
Althaea Officinalis (Marshmallow) Root Extract - conditioning agent
Aloe Barbadensis Leaf Juice - moisturizer
Acacia Senegal Gum - bulking agent
Kaolin - texturizing agent
Magnesium Sulfate - bulking agent

How it works

The product aims to enhance hair volume and texture by using key ingredients to achieve specific effects. Silica absorbs excess moisture, helping to create a matte finish. Pullulan forms a film on the hair, providing a slight hold and contributing to texture. Glycerin acts as a humectant, drawing moisture to the hair. Althaea Officinalis (Marshmallow) Root Extract conditions and softens the hair. Aloe Barbadensis Leaf Juice helps to moisturize and soothe the scalp. Acacia Senegal Gum and Kaolin serve as bulking agents, boosting the hair strands for increased volume. Magnesium Sulfate further enhances volume and texture by contributing to the product's bulking properties.

Classification

We've classified it under categories

Hair Styling Products

Price

Brand category

Green/Natural/Organic Certification

Spa/Therapeutic

Product Analysis

Benefits

This product was formulated taking into consideration

No Harsh Sulphates

No Parabens

No Phthalates

Vegan

Special Features

This brand is an accredited Certified B Corp

This product has 15 ingredients which is below average for this category.

Full Ingredient List

WaterAquaEau, Silica, Sodium Citrate, Pullulan, Glycerin, Althaea Officinalis (Marshmallow) Root Extract, Aloe Barbadensis Leaf Juice, Acacia Senegal Gum, Kaolin, Magnesium Sulfate, Maltodextrin, Sodium Coco Pg-Dimonium Chloride Phosphate, Citric Acid, Sodium Gluconate, Chlorphenesin WaterAquaEau, Silica, Sodium Citrate, Pullulan, Glycerin, Althaea Officinalis (Marshmallow) Root Extract, Aloe Barbadensis Leaf Juice, Acacia Senegal Gum, Kaolin, Magnesium Sulfate, Maltodextrin, Sodium Coco Pg-Dimonium Chloride Phosphate, Citric Acid, Sodium Gluconate, Chlorphenesin

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About the brand

They say: "Aveda is renowned in the beauty industry for its holistic approach to haircare, skincare, and wellness. Embracing naturally derived ingredients, Aveda's products are meticulously crafted to nourish, protect, and enhance both hair and skin. With a commitment to environmental responsibility, Aveda's eco-conscious packaging and signature aromas reflect their dedication to sustainability. Serving a diverse clientele seeking beauty solutions rooted in nature and effectiveness, Aveda remains a trusted choice for those who prioritize natural, environmentally friendly products that deliver results."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.