Everything you need to know about Aveda Pure Abundance Volumizing Shampoo

What it is

This volumizing shampoo is designed to improve the appearance of body and fullness in fine, limp hair. It contains acacia gum, which is incorporated to help increase the volume and thickness of hair strands.

Key ingredients and their functions

• Sodium Coco-Sulfate - cleansing agent
• Babassuamidopropyl Betaine - conditioning agent
• Disodium Laureth Sulfosuccinate - gentle surfactant
• Acacia Senegal Gum - volumizing agent
• Aloe Barbadensis Leaf - moisturizing agent
• Hydrolyzed Wheat Protein - strengthening agent
• Hydrolyzed Wheat Starch - film-forming agent
• Glycerin - humectant

How it works

This shampoo works by utilizing a combination of key ingredients that target the appearance of fine and limp hair. Sodium Coco-Sulfate and Disodium Laureth Sulfosuccinate function as cleansing agents, removing dirt and oil from the scalp and hair. Babassuamidopropyl Betaine serves as a conditioning agent to help maintain moisture. Acacia Senegal Gum aids in providing a fuller appearance by increasing the perceived volume and thickness of hair strands. Hydrolyzed Wheat Protein strengthens the hair structure, while Hydrolyzed Wheat Starch forms a protective film to add body. Aloe Barbadensis Leaf provides hydration, and Glycerin helps retain moisture, contributing to a healthier look for the hair.

Classification