Everything you need to know about Aveda Pure-Formance Grooming Clay

What it is

This product is a lightweight hair styling formula designed to provide pliable hold without adding shine. It helps in creating various hair styles using either a comb or fingers and aims to enhance hair thickness.

Key ingredients and their functions

• Canola Oil - emollient
• Hydrogenated Castor Oil - conditioning agent
• Oryza Sativa (Rice) Bran Wax - thickening agent
• Pvp - film-forming agent
• Glycerin - humectant
• Aluminum Starch Octenylsuccinate - absorbent
• Silica - anti-caking agent
• Kaolin - absorbent.

How it works

The product uses a combination of ingredients to offer a pliable hold and enhance hair thickness. Canola oil and hydrogenated castor oil act as emollients and conditioning agents, helping to manage and style hair without adding shine. Oryza Sativa (Rice) Bran Wax works as a thickening agent, giving hair a fuller appearance. Pvp forms films on the hair to provide hold and styling flexibility. Glycerin draws moisture into the hair, maintaining its softness. Aluminum Starch Octenylsuccinate and silica function as absorbents, reducing excess oil and grease. Kaolin also acts as an absorbent, further contributing to a non-greasy feel. Together, these ingredients help achieve manageable, styled hair with increased thickness.

Classification