Everything you need to know about Iconic London Liquid Brow Silk Max Hold Gel

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Overview

What it is

This product is formulated to enhance the appearance and shape of eyebrows throughout the day. It aims to provide structure and hold to maintain brow styling.

Key ingredients and their functions

Euphorbia Cerifera Wax - thickening agent
Acacia Senegal Gum - film-forming agent
Butyrospermum Parkii Butter - moisturizing agent
Simmondsia Chinensis Seed Oil - emollient
Copernicia Cerifera Wax - stiffening agent
Argania Spinosa Kernel Oil - nourishing agent
Silica - texture enhancer
Oligopeptide-2 - conditioning agent

How it works

The product uses ingredients like Euphorbia Cerifera Wax and Copernicia Cerifera Wax to provide structure and hold to eyebrow hairs, allowing them to stay lifted and shaped. Acacia Senegal Gum contributes to forming a flexible film over the brows, preserving their styled look. Butyrospermum Parkii Butter and Simmondsia Chinensis Seed Oil offer moisture and softness, preventing the brows from feeling stiff. Argania Spinosa Kernel Oil helps nourish and condition the hair. Silica smooths the texture, while Oligopeptide-2 conditions the eyebrows, promoting a well-groomed appearance.

Classification

We've classified it under categories

Eye Lash / Eye Brow

Price

Brand category

Contemporary

Product Analysis

Benefits

This product was formulated taking into consideration

No Parabens

No Phthalates

No Sulphates

Vegan

Texture Notes

It has a Gel texture

This product has 27 ingredients which is above average for this category.

Full Ingredient List

Water (Aqua), Euphorbia Cerifera (Candelilla) Wax [Euphorbia Cerifera Cera], Steareth-21, Glyceryl Stearate, Butylene Glycol, Acacia Senegal Gum [Acacia Senegal], Butyrospermum Parkii (Shea) Butter [Butyrospermum Parkii Butter], Dimer Dilinoleyl Dimer Dilinoleate, Silica, Simmondsia Chinensis (Jojoba) Seed Oil [Simmondsia Chinensis Seed Oil], Copernicia Cerifera (Carnauba)... Water (Aqua), Euphorbia Cerifera (Candelilla) Wax [Euphorbia Cerifera Cera], Steareth-21, Glyceryl Stearate, Butylene Glycol, Acacia Senegal Gum [Acacia Senegal], Butyrospermum Parkii (Shea) Butter [Butyrospermum Parkii Butter], Dimer Dilinoleyl Dimer Dilinoleate, Silica, Simmondsia Chinensis (Jojoba) Seed Oil [Simmondsia Chinensis Seed Oil], Copernicia Cerifera (Carnauba) Wax [Copernicia Cerifera Wax], Cetyl Alcohol, Polyglyceryl-10 Myristate, Argania Spinosa Kernel Oil, Dimethicone, Oryza Sativa (Rice) Starch [Oryza Sativa Starch], Phenoxyethanol, Caprylyl Glycol, Cellulose, Sodium Benzoate, Potassium Sorbate, Arginine, Chondrus Crispus Powder, Tocopherol, Simethicone, Glycoproteins, Oligopeptide-2

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About the brand

Offering trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, volumising lip plumpers, heavenly highlighters and brilliant makeup brush sets, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.