Everything you need to know about Iconic London Underglow Blurring Primer

Overview

What it is

The product is a primer designed as a skincare and makeup combination. It is formulated to prepare the skin for makeup application by creating a base that enhances makeup longevity and appearance. The product includes ingredients meant to be gentle on the skin, providing a smooth surface for makeup, and maintaining a fresh look throughout the day.

Key ingredients and their functions

  • Dimethicone - smoothing agent
  • Glycerin - moisturizing agent
  • Isononyl Isononanoate - emollient
  • Silica - mattifying agent
  • Synthetic Fluorphlogopite - texture enhancer
  • Artemisia Capillaris Flower Extract - botanical extract
  • Tocopherol - antioxidant
  • Ascorbic Acid - antioxidant

How it works

This primer functions by incorporating ingredients that create a smooth, hydrated base for makeup. Dimethicone helps to form a protective layer on the skin, smoothing its surface. Glycerin retains moisture, ensuring skin remains hydrated. Isononyl Isononanoate acts as an emollient, assisting in softening and smoothing the skin. Silica contributes to a mattified finish, preventing excess shine. Synthetic Fluorphlogopite enhances the product's texture, providing a lightweight feel on the skin. Artemisia Capillaris Flower Extract adds a botanical element, while Tocopherol and Ascorbic Acid, both antioxidants, work to maintain the product's stability and protect the skin from environmental stressors, promoting an improved skin appearance.

Classification

We've classified it under categories
BB, CC Creams and Primers

Price

Brand category

Contemporary

Product Analysis

Benefits

This product was formulated taking into consideration

Vegan

This product has 37 ingredients which is above average for this category.

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Full Ingredient List

Aqua (Water, Eau), Dimethicone, Peg-10 Dimethicone, Glycerin, Isononyl Isononanoate, Hdi/Trimethylol Hexyllactone Crosspolymer, Pentylene Glycol, Coco-Caprylate/Caprate, Dicaprylyl Ether, Silica, Synthetic Fluorphlogopite, Cetyl Peg/Ppg-10/1 Dimethicone, Phenoxyethanol, Isododecane, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Sulfate,...

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About the brand

Offering trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, volumising lip plumpers, heavenly highlighters and brilliant makeup brush sets, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.

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