Everything you need to know about Iconic London Velvet Blur Translucent Setting Powder

Overview

What it is

This is a translucent setting powder formulated to provide a matte finish that diminishes the appearance of pores and skin texture. The talc-free formulation can serve multiple purposes, such as setting makeup for long-lasting wear, acting as a primer, and reducing shine.

Key ingredients and their functions

  • Mica - light reflecting agent
  • Silica - mattifying agent
  • Octyldodecyl Stearoyl Stearate - skin conditioning agent
  • Pentaerythrityl Tetraisostearate - emollient
  • Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer - texture enhancer
  • Sodium Hyaluronate - moisturizing agent
  • Glucomannan - film former
  • Tocopheryl Acetate - antioxidant

How it works

The powder uses Mica to help reflect light, creating an appearance of smoother skin while Silica helps to control shine, giving a matte effect. Emollients like Octyldodecyl Stearoyl Stearate and Pentaerythrityl Tetraisostearate help improve texture and skin comfort. The inclusion of Sodium Hyaluronate provides moisture, which aids in maintaining hydration under makeup. Tocopheryl Acetate acts as an antioxidant to protect the skin from environmental factors. Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer enhances the texture of the product, ensuring a smooth application, while Glucomannan contributes to the powder's staying power, helping it adhere to the skin.

Classification

We've classified it under categories
Foundation Powder

Price

Brand category

Contemporary

Product Analysis

Benefits

Texture Notes

It has a Powder texture

This product has 14 ingredients which is average for this category.

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Full Ingredient List

Mica, Silica, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Ethylhexyl Palmitate, Trihydroxystearin, Sodium Hyaluronate, Glucomannan, Tocopheryl Acetate, Phenoxyethanol, Mangifera Indica (Mango) Seed Butter, Ethylhexylglycerin, Tin Oxide. May Contain: CI 77891 (Titanium Dioxide), CI 77491 (Iron...

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About the brand

Offering trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, volumising lip plumpers, heavenly highlighters and brilliant makeup brush sets, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.

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