Everything you need to know about It's A 10 Haircare He's a 10 Miracle Pliable Paste

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Overview

What it is

This product is a styling paste designed to be applied to hair after cleansing and conditioning. It is intended to add texture and provide a varying level of hold based on whether it is applied to damp or dry hair.

Key ingredients and their functions

Ceteareth-20 - emulsifier
Microcrystalline Wax - structuring agent
Glycerin - humectant
VP/VA Copolymer - film-forming agent
Sodium Stearoyl Glutamate - emulsifier
Petrolatum - moisturizing agent
PVP - film-forming agent
Phenoxyethanol - preservative

How it works

The product includes several ingredients that contribute to its function as a styling paste. Ceteareth-20 and Sodium Stearoyl Glutamate act as emulsifiers, helping to blend the product together. Microcrystalline Wax provides structure, allowing the paste to be easily applied and manipulate hair texture. Glycerin acts as a humectant, drawing moisture to the hair to maintain hydration. Both VP/VA Copolymer and PVP act as film-forming agents, creating a layer on the hair shafts that enhances hold and texture. Petrolatum adds a moisture barrier, helping to retain moisture in the hair. Phenoxyethanol serves as a preservative to maintain the product's stability. Together, these ingredients are formulated to provide a versatile styling option that can create varying levels of hold and texture depending on application.

Classification

We've classified it under categories

Hair Styling Products

Price

Brand category

Spa/Therapeutic

Product Analysis

Benefits

It contains ingredients suitable to address the hair concerns

Frizz

Shine

This product has 19 ingredients which is below average for this category.

Full Ingredient List

Water, Aqua, Eau, Ceteareth-20, Microcrystalline Wax, Glycerin, VP, VA Copolymer, Sodium Stearoyl Glutamate, Petrolatum, PVP, Phenoxyethanol, Fragrance, Parfum, Ethylhexylglycerin, Hexyl Cinnamal, Linalool, Benzyl Salicylate, Hydroxycitronellal, Citronellol, Geraniol, Citral, Alpha-Isomethyl Ionone Water, Aqua, Eau, Ceteareth-20, Microcrystalline Wax, Glycerin, VP, VA Copolymer, Sodium Stearoyl Glutamate, Petrolatum, PVP, Phenoxyethanol, Fragrance, Parfum, Ethylhexylglycerin, Hexyl Cinnamal, Linalool, Benzyl Salicylate, Hydroxycitronellal, Citronellol, Geraniol, Citral, Alpha-Isomethyl Ionone

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About the brand

They say: "It's A 10 Haircare is a haircare brand known for its multitasking products that deliver salon-quality results at home. With a focus on innovation and versatility, It's A 10's shampoos, conditioners, and styling products address a variety of hair concerns and cater to all hair types. It's A 10 invites you to experience the power of perfect hair, every day."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.