Everything you need to know about Joico Hair Shake Liquid-to-Powder Texturizer

What it is

This product is a liquid-to-powder hair texturizer and volumizer that aims to enhance hair volume and texture. By spraying the product and shaking the hair, the formulation transitions from liquid to powder, utilizing specific ingredients to texturize and provide lift particularly from the roots.

Key ingredients and their functions

• Bentonite - texturizing agent
• Moringa Seed Oil - conditioning agent
• Silica - anti-caking agent
• Pentapeptide-29 Cysteinamide - conditioning agent
• Pentapeptide-30 Cysteinamide - conditioning agent
• Tetrapeptide-28 Argininamide - conditioning agent
• Tetrapeptide-29 Argininamide - conditioning agent
• Magnesium Aluminum Silicate - thickening agent

How it works

This hair texturizer works by employing its key ingredients for specific functions. Bentonite serves as a texturizing agent, aiding in the volumizing effect by adding grip and texture to the hair. Moringa Seed Oil acts as a conditioning agent, helping to maintain hair softness and manageability. Silica is used as an anti-caking agent to ensure a smooth transition from liquid to powder. The peptides such as Pentapeptide-29 Cysteinamide and Pentapeptide-30 Cysteinamide are incorporated as conditioning agents to support hair strength and texture. Magnesium Aluminum Silicate acts as a thickening agent, contributing to the product's volume-enhancing properties. Together, these ingredients contribute to the creation of volume and texture without making explicit claims of superiority or guaranteed results.

Classification