Everything you need to know about Kylie Cosmetics Power Plush Longwear Concealer

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Overview

What it is

The Kylie Cosmetics Power Plush Longwear Concealer is a liquid concealer designed to be lightweight and medium buildable, aiming to provide a natural, satin finish. It is intended to brighten, blur, and smooth the skin with a hydrating formulation that offers a flexible, comfortable wear reportedly lasting up to 12 hours.

Key ingredients and their functions

Dimethicone - smoothing agent
Isohexadecane - texture enhancer
Butylene Glycol - moisturizer
Glycerin - humectant
Tocopheryl Acetate - skin conditioning agent
Panthenol - moisturizing agent
Ruscus Aculeatus Root Extract - skin conditioning
Centella Asiatica Leaf Extract - skin conditioning

How it works

The concealer uses a combination of Dimethicone and Isohexadecane to enhance texture, providing a smooth application that aims to blur imperfections. Butylene Glycol and Glycerin function as moisturizers, helping to maintain skin hydration and comfort during wear. Tocopheryl Acetate and Panthenol contribute to skin conditioning, aiming to leave the skin soft. Ruscus Aculeatus Root Extract and Centella Asiatica Leaf Extract also serve as conditioning agents, potentially contributing to the skin's overall appearance. The combination of these ingredients likely supports the product's aim of a natural, satin finish with long-lasting wear.

Classification

We've classified it under categories

Concealer

Price

Brand category

Contemporary

Product Analysis

Benefits

This product has 34 ingredients which is average for this category.

Full Ingredient List

Water/Aqua/Eau, Synthetic Fluorphlogopite, Dimethicone, Isononyl Isononanoate, Isohexadecane, Butylene Glycol, Glycerin, Diisostearyl Malate, Cetyl Peg/Ppg-10/1 Dimethicone, Cellulose, Polyglyceryl-4 Isostearate, Phenoxyethanol, Sodium Chloride, Disteardimonium Hectorite, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Dehydroacetate, Alcohol Denat.,... Water/Aqua/Eau, Synthetic Fluorphlogopite, Dimethicone, Isononyl Isononanoate, Isohexadecane, Butylene Glycol, Glycerin, Diisostearyl Malate, Cetyl Peg/Ppg-10/1 Dimethicone, Cellulose, Polyglyceryl-4 Isostearate, Phenoxyethanol, Sodium Chloride, Disteardimonium Hectorite, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Dehydroacetate, Alcohol Denat., Triethoxycaprylylsilane, C20-24 Olefin, Silica Dimethyl Silylate, Alumina, Tocopheryl Acetate, Panthenol, Escin, Ruscus Aculeatus Root Extract, Ammonium Glycyrrhizate, Centella Asiatica Leaf Extract, Rosa Hybrid Flower Extract, Hydrolyzed Yeast Protein, Calendula Officinalis Flower Extract, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/-: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)].

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About the brand

Kylie Cosmetics by Kylie Jenner is one of the fastest growing beauty brands in the world. Having launched three years ago, Kylie Cosmetics was put on the makeup map, by Kylie's infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout.

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.