Everything you need to know about Lush Naked Mascara

What it is

This is a black mascara formulated for use in enhancing the appearance of eyelashes. The product is designed with consideration for both lash care and environmental impact.

Key ingredients and their functions

• Fair Trade Organic Cocoa Butter - moisturizing agent
• Acacia Gum - thickening agent
• Rice Bran Wax - film-forming agent
• Candelilla Wax - stiffening agent
• Organic Castor Oil - conditioning agent
• Cupuacu Butter - emollient
• Iron Oxides - coloring agent
• Carnauba Wax - hardening agent

How it works

The mascara aims to enhance the appearance of eyelashes by employing a blend of ingredients that provide texture, color, and conditioning. Fair Trade Organic Cocoa Butter and Cupuacu Butter are included as emollients, helping to moisturize and nourish the lashes. Acacia Gum and Rice Bran Wax work as thickening and film-forming agents, respectively, providing the mascara with adhesive properties that help hold the formula onto the lashes. Candelilla Wax and Carnauba Wax contribute to the mascara's texture and help it maintain form, while Organic Castor Oil conditions the lashes, potentially making them feel softer and healthier. Iron Oxides are the pigments that give the mascara its striking black color, enhancing the visibility and appearance of the lashes.

Classification