Everything you need to know about Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo

What it is

This is a sulfate-free shampoo formulated for use on color-treated hair. It cleanses gently while aiming to protect the hair color. The formulation includes a blend of keratin protein intended to improve the appearance of dry, damaged hair. It incorporates natural awapuhi extract with the goal of maintaining moisture balance and enhancing hair manageability and shine. The product is designed for daily use, reflecting its gentle nature.

Key ingredients and their functions

• KeraTriplex - hair conditioning
• Awapuhi Extract - moisturizing agent
• Sodium Cocoyl Isethionate - cleansing agent
• Cocamidopropyl Betaine - cleansing agent
• Hydrolyzed Keratin - hair strengthening
• Oxidized Keratin - hair repair
• Hydrolyzed Wheat Protein - conditioning agent
• Glycerin - moisturizing agent

How it works

The shampoo functions by employing sodium cocoyl isethionate and cocamidopropyl betaine as cleansing agents, aiming to remove impurities without stripping the hair of its natural oils. The KeraTriplex complex, which includes hydrolyzed keratin, oxidized keratin, and keratin, is included to condition and strengthen the hair, presenting a healthier look. Natural awapuhi extract is used to balance moisture, supporting hair manageability and imparting shine. This combination of ingredients proposes to moisturize, protect color, and improve the look of dry or damaged hair, making it suitable for daily use.

Classification