Everything you need to know about Percy & Reed Turn Up The Volume Volumising Shampoo

What it is

This is a volumising shampoo formulated to enhance the fullness and body of hair. It aims to provide moisture without adding weight, contributing to hair that appears bouncy and lively. The product is designed for those seeking to amplify the volume of their hairstyles.

Key ingredients and their functions

• Sodium C14-16 Olefin Sulfonate - cleansing agent
• Cocamidopropyl Hydroxysultaine - foaming agent
• Glycerin - humectant
• Melissa Officinalis Leaf Extract - conditioning agent
• Keratin Amino Acids - hair conditioning agent
• Polyquaternium-11 - film-forming agent
• Persea Gratissima (Avocado) Oil - emollient
• Camellia Sinensis Leaf Extract - antioxidant

How it works

The shampoo operates by using a combination of ingredients that work together to cleanse and condition the hair while promoting a fuller look. Sodium C14-16 Olefin Sulfonate acts as a cleansing agent, helping to remove impurities. Cocamidopropyl Hydroxysultaine aids in creating a foamy lather that helps distribute the formula throughout the hair. Glycerin serves as a humectant, attracting moisture to keep hair hydrated. Melissa Officinalis Leaf Extract provides conditioning benefits, while Keratin Amino Acids strengthen and smoothen the hair. Polyquaternium-11 forms a film on hair strands, contributing to increased volume. Avocado Oil acts as an emollient to soften hair, and Camellia Sinensis Leaf Extract provides antioxidant properties. Together, these ingredients aim to enhance the appearance of volume and bounce in the hair.

Classification