Everything you need to know about Purezero Apple Cider Vinegar Shampoo

What it is

The Purezero Apple Cider Vinegar Detoxifying Collection is designed to address hair that appears limp and lacks shine, potentially due to an imbalance in pH levels. The formulation includes apple cider vinegar combined with hydrating vitamins and proteins.

Key ingredients and their functions

• Sodium C14-16 Olefin Sulfonate - cleansing agent
• Cocamidopropyl Betaine - foam booster
• Acetic Acid (Apple Cider Vinegar) - pH adjuster
• Hydrolyzed Rice Protein - conditioning agent
• Ascorbic Acid (Vitamin C) - antioxidant
• Tocopheryl Acetate (Vitamin E) - antioxidant
• Polyquaternium-10 - film former
• Glycerin - humectant

How it works

This product appears to use a blend of ingredients to improve the appearance of hair. Sodium C14-16 Olefin Sulfonate and Cocamidopropyl Betaine work together as cleansing and foaming agents to help remove build-up from the hair. The inclusion of Acetic Acid, derived from apple cider vinegar, helps adjust the hair's pH level to what is believed to be a more balanced state. Hydrolyzed Rice Protein is incorporated as a conditioning agent that may enhance the hair's texture. Antioxidants like Ascorbic Acid (Vitamin C) and Tocopheryl Acetate (Vitamin E) are included to potentially protect the hair from environmental stressors. Polyquaternium-10 is used to create a thin film on the hair's surface, offering a smoother appearance. Glycerin acts as a humectant, helping retain moisture in the hair strands.

Classification