Everything you need to know about Uoma Beauty Say What?! Foundation

Overview

What it is

The product is a lightweight foundation designed to offer adjustable coverage that can transition from subtle to full. It aims to provide a soft matte finish and incorporates biomimicry pigments intended to visually smooth fine lines and pores, potentially giving the skin a blurred appearance.

Key ingredients and their functions

  • Dimethicone - smoothing agent
  • Isododecane - emollient
  • Synthetic Fluorphlogopite - texture enhancer
  • Trisiloxane - skin conditioning agent
  • Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer - film-former
  • Butylene Glycol Dicaprylate/Dicaprate - emollient
  • Ethylene/Acrylic Acid Copolymer - texture modifier
  • Hdi/Trimethylol Hexyllactone Crosspolymer - film-former

How it works

This foundation appears to work by utilizing a blend of ingredients that collaborate to enhance skin's appearance. Dimethicone and Trisiloxane likely contribute to a smoother skin texture and assist in moisture retention. Isododecane and Butylene Glycol Dicaprylate/Dicaprate may provide an emollient base that aids in even application and coverage. Synthetic Fluorphlogopite and Ethylene/Acrylic Acid Copolymer might help in refining the product's texture, ensuring a lightweight feel. The biomimicry pigments mimic the skin's surface for a blurring effect, which could reduce the appearance of pores and fine lines. Additionally, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer and Hdi/Trimethylol Hexyllactone Crosspolymer likely function to create a film that maintains the foundation's durability on the skin.

Classification

We've classified it under categories
Foundation

Price

Brand category

Drugstore/French Pharm/Mass

Product Analysis

Benefits

This product has 35 ingredients which is average for this category.

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Full Ingredient List

Water (Aqua), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium...

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About the brand

They say "Uoma Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. At UOMA we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.

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