Everything you need to know about Urban Decay Wild Lash Plant-Powered Volumizing Mascara

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Overview

What it is

Urban Decay's Wild Lash Mascara is a cosmetic formulation designed to enhance the volume and appearance of eyelashes. It contains 99% naturally derived ingredients and is vegan, aiming to provide a volumizing effect.

Key ingredients and their functions

Behenyl Behenate - structuring agent
CI 77499/Iron Oxides - colorant
Glyceryl Stearate - emulsifier
Cetearyl Alcohol - thickening agent
Pullulan - film former
Persea Gratissima Oil/Avocado Oil - conditioning agent
Tocopherol - antioxidant
Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract - preservative

How it works

The Wild Lash Mascara uses a combination of key ingredients to enhance the appearance of eyelashes. Behenyl Behenate and Cetearyl Alcohol provide structure and thickness to the mascara, helping it adhere to lashes. Iron Oxides offer color to the formulation, ensuring lashes appear more prominent. Glyceryl Stearate acts as an emulsifier, allowing the formula to maintain consistency, while Pullulan forms a film that can lift lashes. Avocado Oil conditions the lashes, possibly contributing to a smoother application, and Tocopherol serves as an antioxidant to stabilize the formulation. Rosemary Leaf Extract is included as a natural preservative, supporting the integrity of the product over time. Together, these components aim to improve the noticeable volume and lift of lashes when the product is applied.

Classification

We've classified it under categories

Mascaras

Price

Brand category

Masstige

Product Analysis

Benefits

This product was formulated taking into consideration

Vegan

Vegetarian

This product has 19 ingredients which is below average for this category.

Full Ingredient List

Aqua/Water/Eau, Behenyl Behenate, CI 77499/Iron Oxides, Glyceryl Stearate, Cetearyl Alcohol, Propanediol, Pullulan, Stearic Acid, Glycerin, Alcohol Denat., Palmitic Acid, Sodium Hydroxide, Sodium Dehydroacetate, Caprylyl Glycol, Myristic Acid, Persea Gratissima Oil/Avocado Oil, Tocopherol, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf... Aqua/Water/Eau, Behenyl Behenate, CI 77499/Iron Oxides, Glyceryl Stearate, Cetearyl Alcohol, Propanediol, Pullulan, Stearic Acid, Glycerin, Alcohol Denat., Palmitic Acid, Sodium Hydroxide, Sodium Dehydroacetate, Caprylyl Glycol, Myristic Acid, Persea Gratissima Oil/Avocado Oil, Tocopherol, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract.

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About the brand

They say: "Urban Decay disrupts the beauty industry with its bold and edgy makeup products that empower individuals to express their individuality and embrace their unique style. With a commitment to cruelty-free and vegan formulations, Urban Decay's products offer high-performance results without compromise. From their iconic Naked eyeshadow palettes to their long-lasting setting sprays, Urban Decay invites you to unleash your inner rebel and make a statement with your makeup."

Disclaimer

The information provided here is based on public brand-provided information and based on commonly known practices and formulation guidelines in the cosmetic industry. It is intended for informational purposes only and is not a substitute for professional advice. We cannot guarantee the efficacy or safety of the product as individual results may vary.