Everything you need to know about Vieve Modern Mascara

What it is

This product is a mascara designed to enhance the appearance of eyelashes by providing volume, length, and curl. It features a formula aimed at being long-lasting and smudge-proof, while also allowing for easy removal. The mascara includes a specially designed hourglass-shaped brush intended to grip and separate lashes for a fuller look.

Key ingredients and their functions

• Glyceryl Stearate - emulsifier
• Copernicia Cerifera (Carnauba) Wax - thickening agent
• Synthetic Beeswax - film-forming agent
• Ricinus Communis (Castor) Seed Oil - conditioning agent
• Butylene Glycol - humectant
• Stearic Acid - stabilizer
• Palmitic Acid - structuring agent
• Iron Oxides (Ci 77499) - colorant

How it works

The mascara incorporates ingredients like Glyceryl Stearate and Copernicia Cerifera Wax to create a balanced texture that can help the product adhere to lashes without clumping. Synthetic Beeswax forms a film on the lashes to maintain volume and help it last longer, while Castor Seed Oil conditions the lashes, potentially improving their appearance. Butylene Glycol acts as a humectant, drawing moisture to the lashes and contributing to the formula's smooth application. Color is provided by Iron Oxides, which add rich pigment to the lashes. The mascara's design may enhance the look of lashes by creating the appearance of greater volume and length when applied.

Classification