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100% Pure

Fermented Rice Water Serum

Serums

No Artificial Colours

No Parabens

No Phthalates

No Sulphates

No Synthetic Fragrances

Vegan

Vegetarian

What is it?

They say: This daily serum is designed to replace lost moisture, while giving skin a healthier glow. Fermented rice water (Sake) is rich in enzymes, amino acids, malic acid, minerals, and vitamins, to deeply soften and nourish skin. A concentration of white mulberry, shiitake mushroom, licorice and citrus evens skin tone, lessens the appearance of dark spots and brightens.

100% Pure logo

About the brand

They say: "100% Pure is an American line of natural personal care products made with the highest quality ingredients, free of harmful toxins that are commonly found in other cosmetics. 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins, and is 100% cruelty-free."

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Full Ingredient List

Organic Aloe Barbadensis (Aloe) Water, Organic Glycerin, Organic Rosa Canina (Rosehip) Seed Oil, Organic Persea Gratissima (Avocado) Oil, Organic Lonicera Japonica (Japanese Honeysuckle) Flower Extract, Organic Rice Ferment Filtrate (Sake), Organic Glycyrrhiza Glabra (Licorice) Root Extract, Niacinamide, Organic Salix Alba (White Willow) Bark Extract, Organic Arctostaphylos Uva-Ursi (Bearberry) Extract, Organic Lentinus Edodes (Shiitake Mushroom) Extract, Xanthan Gum, Organic Essential Oil Blend: Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Cedrus Atlantica (Cedarwood) Bark Oil, Vetivera Zizanoides (Vetiver) Root Oil, Citrus Sinensis (Blood Orange) Oil, Salvia Officinalis (Sage) Oil, Lavandula Angustifolia (Lavender) Oil

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